1 theater · 6 screens
Cinema advertising on 6 screens in Okemos, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Okemos, MI offers a compact cinema advertising opportunity in the Lansing market. One theater, Studio C!, runs 6 screens and draws an estimated 9,600 monthly moviegoer impressions. The audience is concentrated and shows up consistently.
The demographics support the investment. Okemos residents have a median household income of $97,603, a median age of 35.4, and 74.3% hold a bachelor's degree or higher. That's an educated, professional audience with real purchasing power. A 4-week campaign at Studio C! costs $355 to $710. That puts your ad in front of people who are genuinely hard to reach through TV and streaming, since 60% of moviegoers nationally are cord-cutters or cord-nevers.
Cinema advertising consistently outperforms digital and social on attention metrics. For local and regional brands that need quality impressions rather than raw volume, Okemos is a channel worth taking seriously.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $360 – $710 | Tier 4 market rates | up to 9,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Studio C! runs between $355 and $710, depending on screen count and format. Okemos is a Tier 4 market, with CPMs ranging from $34 to $40. At those rates, a campaign delivers an estimated 9,600 monthly impressions to a high-income, well-educated local audience.
Common advertisers include local restaurants, healthcare providers, financial services, auto dealerships, real estate firms, and universities. Okemos has a median household income of $97,603 and 74.3% of residents hold a college degree, making it a strong fit for brands targeting professionals and families with above-average purchasing power.
Ads run on screen before the feature film, during the pre-show segment. That placement puts your message in front of a seated audience in a dark room, with no phone scrolling, no channel flipping, and no competing content. Nationally, cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Sixty percent of moviegoers nationally are cord-cutters or cord-nevers, so TV and streaming ads simply won't reach them. Cinema also delivers measurably higher attention. Documented lift outcomes nationally include a 53% increase in incremental retail visits and 34% higher auto dealership foot traffic. TV and streaming rarely match those numbers at this audience quality level.
A standard campaign runs 4 weeks, matching the typical engagement cycle at Studio C!. That's enough time to build real recall among Okemos moviegoers. Brands with ongoing goals often extend across multiple 4-week blocks to keep a consistent presence throughout the year.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of local regulations. Advertisers in those categories will need to look at other channels. For everyone else, the approval process is straightforward and campaigns can typically launch within a standard lead time.
Call for pricing tailored to your dates, film slate, and targeting.
