1 theater · 16 screens
Cinema advertising on 16 screens in Panama City Beach, FL.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Panama City Beach draws year-round residents and seasonal visitors, giving advertisers consistent exposure to a market with a median household income of $78,921 and a median age of 45.2. That's a demographic with real purchasing power. The city's only theater, STK The Grand 16 Pier Park with IMAX, runs 16 screens and delivers an estimated 25,600 monthly moviegoer impressions.
For local and regional brands, cinema advertising means reaching a captive audience instead of competing for fragmented attention across streaming platforms. Cinema audiences nationally deliver attention ratings 6 to 16 times higher than social and digital placements, with documented lift including a 53% increase in incremental retail visits. In a coastal market with steady traffic, that kind of efficiency is worth noting.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Panama City Beach typically runs $1,450 to $3,100, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include restaurants, auto dealerships, healthcare providers, real estate agencies, hospitality brands, and local retailers. The Panama City Beach market draws both year-round residents and seasonal tourists, so businesses targeting either group have reason to advertise here. Nationally, QSR brands have seen 2 to 3 times return on spend through cinema placements.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all restricted from cinema placements at this location. If your business falls into one of these categories, cinema is not the right fit. For everyone else, the format is open and the production process is straightforward.
Ads run on screen before the movie starts, during the pre-show segment that every seated audience member sees. Depending on your package, placements can also include lobby screens and other in-venue touchpoints. The on-screen pre-show runs while the house is full and the lights are down. That's why attention scores run 2 to 6 times higher than in live sports environments.
Streaming and CTV audiences skip ads, share screens, and multitask. Cinema audiences are seated, undistracted, and present for your entire message. Nationally, 60% of moviegoers are cord-cutters or cord-nevers. In Panama City, that means cinema regularly reaches people who simply cannot be reached through traditional TV or cable buys.
Most campaigns run in 4-week blocks, which fits naturally with film cycles and audience traffic patterns. With 25,600 estimated monthly impressions available in Panama City Beach, a single 4-week flight gives your brand solid frequency with the local audience. Creative lead times are typically short, and Alluvit Media handles placement logistics from start to finish.
Call for pricing tailored to your dates, film slate, and targeting.