2 theaters · 50 screens
Cinema advertising on 50 screens in Sterling Heights, MI.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Sterling Heights is one of Michigan's largest cities, with 133,473 residents and a median household income of $78,429. That spending power, combined with a median age of 41.5, makes this a reliable market for brands targeting established, working adults in the Detroit metro area.
The city has 2 movie theaters and 50 total screens, generating an estimated 120,000 monthly moviegoer impressions across venues including Forum 30 and Marketplace Cinema 20. Cinema advertising reaches those audiences in a fully attentive, distraction-free environment, with attention levels that run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. For advertisers looking to move beyond fragmented digital channels, Sterling Heights offers a concentrated, high-income suburban audience with real purchase intent and documented results in categories like auto, retail, and restaurants.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at a single Sterling Heights theater typically runs $1,550 to $5,850, depending on the venue and how many screens you take. Sterling Heights has 2 theaters in our cinema network.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
The two primary venues are Forum 30 and Marketplace Cinema 20, which together account for all 50 screens in the city. Campaigns can run at one location or both, depending on your budget and how broadly you want to reach Sterling Heights and the surrounding Detroit metro area.
Common advertisers include auto dealers, retailers, healthcare providers, restaurants, financial services firms, and local service businesses. Sterling Heights has a strong automotive and manufacturing employment base, which makes it a natural fit for dealerships and skilled trades advertisers. Retail campaigns using cinema advertising have documented a 53% lift in incremental store visits nationally.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema ad programs. This applies regardless of campaign size or budget. If your business falls into one of those categories, cinema advertising is not an option in Sterling Heights or anywhere else.
Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers, meaning traditional TV and streaming pre-roll often miss them entirely. Cinema delivers one undivided ad experience: no skip option, no second screen, no algorithm capping your reach. Attention benchmarks consistently outperform CTV and YouTube across documented studies.
A 4-week campaign is the standard entry point, and it's enough to build meaningful frequency across the 120,000 monthly impressions available in this market. Auto and QSR brands have seen foot traffic and sales lift within a single 4-week flight. Longer runs of 8 to 12 weeks improve recall and conversion rates.
Call for pricing tailored to your dates, film slate, and targeting.