1 theater · 10 screens
Cinema advertising on 10 screens in Sterling, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Sterling, VA is in Loudoun County, one of the wealthiest counties in the country. The median household income is $125,753, the population is 31,251, and the median age is 34.8, skewing toward younger professionals. More than a third of residents hold a bachelor's degree or higher. With a mean commute of nearly 26 minutes, these are busy households making real purchasing decisions.
The Dulles Town Center 10 is Sterling's only movie theater, delivering approximately 32,000 monthly moviegoer impressions across 10 screens. A 4-week cinema advertising campaign starts at $2,480, putting your brand in front of an upscale Northern Virginia audience that spends on dining, retail, automotive, and services. Sterling is a Tier 1 market within the Washington, DC metro, and the audience reflects that.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $4,960 | Tier 1 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Dulles Town Center 10 runs between $2,480 and $4,960, depending on placement and format. Sterling is a Tier 1 market, driven by its high-income consumer base. With one theater in the city, that range covers the entire local footprint, so pricing is straightforward and predictable.
Restaurants, auto dealers, healthcare providers, real estate companies, financial services, home improvement brands, and local retailers are common advertisers. With a median household income of $125,753, Sterling draws particular interest from higher-ticket categories like luxury auto, wealth management, and premium home services.
Ads run on the big screen during the pre-show segment, before trailers and the feature film. It's a full-sight, full-sound, unskippable format in a dark room with no second screens competing for attention. Research shows cinema advertising delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements.
In the DC metro area, traditional TV and CTV carry heavy ad clutter and high rates. Cinema reaches a different audience: 60% of moviegoers are cord-cutters or cord-nevers, so cable simply doesn't reach them. Cinema also outperforms CTV and YouTube on attention metrics, which means the impression quality is meaningfully higher per dollar spent.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted for cinema placement. This keeps the pre-show environment brand-safe and family-appropriate. Nationally, about 50% of the cinema audience consists of families watching together, so the restrictions match who is actually in the seats.
The standard campaign unit is 4 weeks. At Dulles Town Center 10, that means roughly 32,000 monthly moviegoer impressions across 10 screens. Campaigns can run longer than 4 weeks if sustained presence is the goal. For a local advertiser in Sterling, that volume puts your message in front of the same high-income audience, repeatedly, over a concentrated period.
Call for pricing tailored to your dates, film slate, and targeting.
