Billboards in La Quinta, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 59 boards in La Quinta, the average is $4,326.42 per 4-week period, which works out to a $7.45 CPM.

It depends on what you're trying to accomplish, but out of 0 boards in La Quinta, these get put on proposals the most:

1. 1. #32153 — San Bernardino Fwy N/L W/O Dillion #1 (NO EXT) % F/W Billboard
2. 2. #88990 — I-10 SL 1.4M E/O JEFFERSON EF Billboard
3. 3. #32152 — San Bernardino Fwy N/L E/O Dillion (NO EXT) % F/E Billboard
4. 4. #88991 — I-10 SL 1.1 MI E/O WASHIINGTON ST EF Billboard
5. 5. #95817 — I-10 SL 2.53 MI W/O WASHINGTON EF Billboard

Tell us about your campaign and we'll narrow it down from there.

La Quinta is 41,748 people, so it's a tight market with less competition for eyeballs. Median age is 47.9, an older audience that tends to respond to straightforward messaging. 34.7% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $77,839, so this audience can support premium product advertising.

Here's the full breakdown:

In La Quinta, the industries we work with most are Entertainment, Healthcare, Non-Profit, Real Estate, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

La Quinta has Bulletin, Digital Bulletin, Premiere Panel, Transit Shelter, Poster, and Junior Poster. We can walk you through what fits your situation.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.