Billboards in Desert Hot Springs, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 66 boards in Desert Hot Springs, the average is $4,368.68 per 4-week period, which works out to a $7.92 CPM.

It depends on what you're trying to accomplish, but out of 17 boards in Desert Hot Springs, these get put on proposals the most:

1. 1. #46415 — I-10 .6 miles w/o Gene Autry Trail Billboard
2. 2. #86696 — VISTA CHINO @ DATE PALM NW Billboard
3. 3. #38686 — MT. VIEW EL 300' N/O VARNER RD NF Billboard
4. 4. #46414 — I-10 .6 miles w/o Gene Autry Trail Billboard
5. 5. #43927 — Palm Springs 111 E/L .25 S/O San Bernardino Fwy(I-10)% F/N Billboard

Tell us about your campaign and we'll narrow it down from there.

Desert Hot Springs is 43,914 people, so it's a tight market with less competition for eyeballs. Average commute is 27 minutes, so there's real windshield time for boards to register. 54.5% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $33,046, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Desert Hot Springs, the industries we work with most are Entertainment, Healthcare, Non-Profit, Real Estate, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Desert Hot Springs has Digital Bulletin, Transit Shelter, Bulletin, and Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 17 boards in Desert Hot Springs, the average is about 134,879 impressions per week. Add it all up and you're looking at roughly 9,171,752 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, June, and July are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.