Billboards in Palm Springs, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 64 boards in Palm Springs, the average is $4,699.94 per 4-week period, which works out to a $7.83 CPM.

It depends on what you're trying to accomplish, but out of 5 boards in Palm Springs, these get put on proposals the most:

1. 1. #38686 — MT. VIEW EL 300' N/O VARNER RD NF Billboard
2. 2. #86697 — RAMON ROAD NL .8 MI W/O BOB HOPE EF Billboard
3. 3. #46414 — I-10 .6 miles w/o Gene Autry Trail Billboard
4. 4. #46415 — I-10 .6 miles w/o Gene Autry Trail Billboard
5. 5. #29643 — I-1O SL, 1.4M W/O INDIAN AVE EF Billboard

Tell us about your campaign and we'll narrow it down from there.

Palm Springs is 48,518 people, so it's a tight market with less competition for eyeballs. Median age is 55.4, an older audience that tends to respond to straightforward messaging. 26.8% of the population is Hispanic/Latino, which is worth factoring into your creative.

Here's the full breakdown:

In Palm Springs, the industries we work with most are Hotel/Travel, Entertainment, Healthcare, Real Estate, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Palm Springs has Digital Bulletin, and Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 5 boards in Palm Springs, the average is about 120,804 impressions per week. Add it all up and you're looking at roughly 2,416,080 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.