Billboards in San Rafael, CA

Q: When is the best time to advertise on a billboard in San Rafael?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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How Much Do Billboards Cost in San Rafael, CA?

Based on a cross-section of the 56 most popular boards, the average cost of a billboard in San Rafael is $5,633.33 per 4-week period. This results in a cost per thousand impressions (CPM) of $1.86. The average San Rafael billboard receives 3,022,860 monthly impressions.

$1.86 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our San Rafael billboards.

$5,633.33 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

3,022,860 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

56 RECENT BOARDS ADDED

Recently added billboard locations in San Rafael.

*The average San Rafael billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

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How to Rent a Billboard in San Rafael

Renting a billboard in San Rafael is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

Determine your campaign goals. Are you looking to direct people to your location in San Rafael? Are you recruiting in San Rafael? Do you want to advertise your services in San Rafael? Narrowing in on your goal helps develop a clear path for measuring success.
Pick a location based on the campaign goals. Consider where near San Rafael would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
Decide on a timeframe and budget. We'll find the best options available in San Rafael for your desired start date, billboard campaign length, and budget.
Review your custom proposal with billboards in San Rafael. We use your campaign criteria to formulate a thorough proposal including images and exact location.
Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your San Rafael billboard. When your start date rolls around, watch your campaign go live.

San Rafael Billboard Advertising FAQ

How much does a billboard cost in San Rafael?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 56 boards in San Rafael, the average is $5,633.33 per 4-week period, which works out to a $1.86 CPM.

Where are the best billboard locations in San Rafael?

It depends on what you're trying to accomplish, but out of 12 boards in San Rafael, these get put on proposals the most:

1. #29253 — I-80 & San Pablo Dam Rd. F/N Billboard
2. #29255 — I-80 & San Pablo Dam Rd F/SW Billboard
3. #94186 — I-80 & San Pablo Dam Rd F/S Billboard
4. #51992 — I-80 & San Pablo Dam Rd F/S Billboard
5. #28337 — I-80 & San Pablo Dam Rd F/S Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do San Rafael billboards reach?

San Rafael is 58,440 people, so it's a tight market with less competition for eyeballs. Median age is 41.1, an older audience that tends to respond to straightforward messaging. Average commute is 30 minutes, so there's real windshield time for boards to register. 31% of the population is Hispanic/Latino, which is worth factoring into your creative.

Here's the full breakdown:

Population58,440

Median Age41.1

Male / Female51% / 49%

Median Household Income$91,742

College Educated52.2%

Home Ownership50%

Avg. Commute30 min

Hispanic %31%

What industries use billboard advertising in San Rafael?

In San Rafael, the industries we work with most are Entertainment, Healthcare, Non-Profit, Real Estate, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in San Rafael?

San Rafael has Bulletin, Digital Bulletin, Premiere Panel, Transit Shelter, Poster, and Junior Poster. We can walk you through what fits your situation.

How much traffic do San Rafael billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 12 boards in San Rafael, the average is about 34,327 impressions per week. Add it all up and you're looking at roughly 1,647,704 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in San Rafael?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.