Billboards in Petaluma, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 63 boards in Petaluma, the average is $5,799.38 per 4-week period, which works out to a $4.30 CPM.

It depends on what you're trying to accomplish, but out of 16 boards in Petaluma, these get put on proposals the most:

1. 1. #64608 — Hwy 101 & Santa Rosa Ave Offramp E/S % F/S Billboard
2. 2. #41217 — Hwy 101 & Santa Rosa Ave Offramp E/S F/S Billboard
3. 3. #41214 — Hwy. 101 @ Golf Course Dr., Rohnert Park - South Santa Rosa, CA. Billboard
4. 4. #19066 — 101 Fwy N/O Corona Rd WL F/S Billboard
5. 5. #19065 — 101 Fwy N/O Corona Rd WL F/N Billboard

Tell us about your campaign and we'll narrow it down from there.

Petaluma is 66,929 people, so it's a tight market with less competition for eyeballs. Median age is 41.7, an older audience that tends to respond to straightforward messaging. Average commute is 31 minutes, so there's real windshield time for boards to register. Median household income is $91,528, so this audience can support premium product advertising.

Here's the full breakdown:

In Petaluma, the industries we work with most are Non-Profit, Retail, Advertising/Media Agency, Food , and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Petaluma has Bulletin, Digital Bulletin, Ad Panel, Standee, Pole Banner Interior, and Pole Banner Lot. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 16 boards in Petaluma, the average is about 174,387 impressions per week. Add it all up and you're looking at roughly 11,160,788 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.