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Billboards in Waterford, CT

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Recently Updated Waterford Billboards

Below are some recently updated billboard locations in Waterford and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.

Rt 32 100 ft N/O Massapeag Rd. W/S F/N Media
  • Media Type: Posters
  • Located at Rt 32 100 ft N/O Massapeag Rd. W/S F/N
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Rt 32 20 ft S/O Maple Ave. W/S F/N Media
  • Media Type: Posters
  • Located at Rt 32 20 ft S/O Maple Ave. W/S F/N
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Rt 184 20 ft S/O Tollgate Rd. N/S F/W Media
  • Media Type: Posters
  • Located at Rt 184 20 ft S/O Tollgate Rd. N/S F/W
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RT 85 1000’ ft S/O I-395 E/S Media
  • Media Type: Outdoor Digital Billboard
  • Located at RT 85 1000’ ft S/O I-395 E/S
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RT 85 1000’ ft S/O I-395 E/S Media
  • Media Type: Outdoor Digital Billboard
  • Located at RT 85 1000’ ft S/O I-395 E/S
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Rt 32 50 ft S/O Norwich T/L W/S F/N Media
  • Media Type: Poster
  • Located at Rt 32 50 ft S/O Norwich T/L W/S F/N
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Hempstead St 1000 ft W/O Broad St N/S F/E Media
  • Media Type: Poster
  • Located at Hempstead St 1000 ft W/O Broad St N/S F/E
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Rt 85 2000 ft N/O Chesterfield Rd E/S F/N Media
  • Media Type: Poster
  • Located at Rt 85 2000 ft N/O Chesterfield Rd E/S F/N
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Rt 32 200 ft N/O Occum Lane E/S F/S Media
  • Media Type: Poster
  • Located at Rt 32 200 ft N/O Occum Lane E/S F/S
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Rt 32 200 ft N/O Occum Lane E/S F/N Media
  • Media Type: Poster
  • Located at Rt 32 200 ft N/O Occum Lane E/S F/N
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RT 85 1000’ ft S/O I-395 E/S Media
  • Media Type: Digital
  • Located at RT 85 1000’ ft S/O I-395 E/S
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RT 85 1000’ ft S/O I-395 E/S Media
  • Media Type: Digital
  • Located at RT 85 1000’ ft S/O I-395 E/S
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Poquonnock 50 ft S/O Long Hill Rd W/S F/S Media
  • Media Type: Posters
  • Located at Poquonnock 50 ft S/O Long Hill Rd W/S F/S
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Rt 184 20 ft S/O Tollgate Rd. N/S F/W Media
  • Media Type: Posters
  • Located at Rt 184 20 ft S/O Tollgate Rd. N/S F/W
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Rt 184 20 ft S/O Tollgate Rd. N/S F/E Media
  • Media Type: Posters
  • Located at Rt 184 20 ft S/O Tollgate Rd. N/S F/E
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Poquonnock 50 ft W/O High Rock N/S F/E Media
  • Media Type: Posters
  • Located at Poquonnock 50 ft W/O High Rock N/S F/E
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Rt 184 1000 ft W/O Welles Rd N/S F/W - Right Media
  • Media Type: Posters
  • Located at Rt 184 1000 ft W/O Welles Rd N/S F/W - Right
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Howard St 150 ft N/O Shaw St E/S F/N Media
  • Media Type: Posters
  • Located at Howard St 150 ft N/O Shaw St E/S F/N
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Rt 32 20 ft S/O Maple Ave. W/S F/N Media
  • Media Type: Posters
  • Located at Rt 32 20 ft S/O Maple Ave. W/S F/N
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Montauck Ave @ Bank St E/S F/S Media
  • Media Type: Posters
  • Located at Montauck Ave @ Bank St E/S F/S
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Colman St 150 ft S/O Cedar Grove Ave E/S F/N Media
  • Media Type: Poster
  • Located at Colman St 150 ft S/O Cedar Grove Ave E/S F/N
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Colman St 150 ft S/O Cedar Grove Ave E/S F/S Media
  • Media Type: Poster
  • Located at Colman St 150 ft S/O Cedar Grove Ave E/S F/S
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Walbach St 200 ft W/O Howard St N/S F/E Media
  • Media Type: Poster
  • Located at Walbach St 200 ft W/O Howard St N/S F/E
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Colman St 150 ft S/O Cedar Grove Ave E/S F/S Media
  • Media Type: Poster
  • Located at Colman St 150 ft S/O Cedar Grove Ave E/S F/S
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Rt 184 20 ft S/O Tollgate Rd. N/S F/E Media
  • Media Type: Poster
  • Located at Rt 184 20 ft S/O Tollgate Rd. N/S F/E
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Howard St 150 ft S/O Walbach St E/S F/S Media
  • Media Type: Poster
  • Located at Howard St 150 ft S/O Walbach St E/S F/S
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Truman St 10 ft N/O Hempstead E/S F/N Media
  • Media Type: Poster
  • Located at Truman St 10 ft N/O Hempstead E/S F/N
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Poquonnock 50 ft W/O High Rock N/S F/W Media
  • Media Type: Poster
  • Located at Poquonnock 50 ft W/O High Rock N/S F/W
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Rt 184 1000 ft W/O Welles Rd N/S F/W Media
  • Media Type: Poster
  • Located at Rt 184 1000 ft W/O Welles Rd N/S F/W
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We Run Campaigns For

AMC Arizona College Of Nursing Armored Fresh Bechtel Benjamin Moore Berkshire Hathaway Chick-fil-A Daisy Brand Dollar General Eaton Frito-Lay Goodwill Habitat For Humanity Happy Egg Kraft Heinz Kubota Maryland Dept of Education Papa Johns Pepsi TSA Walmart

How Much Do Billboards Cost in Waterford, CT?

Based on a cross-section of the 76 most popular boards, the average cost of a billboard in Waterford is $1,377.59 per 4-week period. This results in a cost per thousand impressions (CPM) of $6.12. The average Waterford billboard receives 225,118 monthly impressions.

$6.12 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Waterford billboards.

$1,377.59 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

225,118 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

76 RECENT BOARDS ADDED

Recently added billboard locations in Waterford.

*The average Waterford billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

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(866) 499-3334

How to Rent a Billboard in Waterford

Renting a billboard in Waterford is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

  1. Determine your campaign goals. Are you looking to direct people to your location in Waterford? Are you recruiting in Waterford? Do you want to advertise your services in Waterford? Narrowing in on your goal helps develop a clear path for measuring success.
  2. Pick a location based on the campaign goals. Consider where near Waterford would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
  3. Decide on a timeframe and budget. We'll find the best options available in Waterford for your desired start date, billboard campaign length, and budget.
  4. Review your custom proposal with billboards in Waterford. We use your campaign criteria to formulate a thorough proposal including images and exact location.
  5. Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Waterford billboard. When your start date rolls around, watch your campaign go live.

Waterford Billboard Advertising FAQ

How much does a billboard cost in Waterford?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 76 boards in Waterford, the average is $1,377.59 per 4-week period, which works out to a $6.12 CPM.

Where are the best billboard locations in Waterford?

It depends on what you're trying to accomplish, but out of 5 boards in Waterford, these get put on proposals the most:

  1. 1. #7671 — Howard St 150 ft S/O Walbach St E/S F/S Billboard
  2. 2. #7663 — Truman St 10 ft N/O Hempstead E/S F/N Billboard
  3. 3. #7664 — Walbach St 200 ft W/O Howard St N/S F/E Billboard
  4. 4. #15491 — Howard St 150 ft N/O Shaw St E/S F/N Billboard
  5. 5. #7670 — Colman St 150 ft S/O Cedar Grove Ave E/S F/S Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Waterford billboards reach?

Waterford is 18,935 people, so it's a tight market with less competition for eyeballs. Median age is 48.4, an older audience that tends to respond to straightforward messaging. Median household income is $90,893, so this audience can support premium product advertising.

Here's the full breakdown:

Population18,935
Median Age48.4
Male / Female48.4% / 51.6%
Median Household Income$90,893
College Educated40.5%
Home Ownership82%
Avg. Commute21 min
Hispanic %6.3%
What industries use billboard advertising in Waterford?

In Waterford, the industries we work with most are Non-Profit, Retail, Healthcare, Real Estate, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Waterford?

Waterford has Digital Bulletin, and Poster. We can walk you through what fits your situation.

How much traffic do Waterford billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 5 boards in Waterford, the average is about 52,344 impressions per week. Add it all up and you're looking at roughly 1,046,872 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Waterford?

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

May, April, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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