Billboards in Letts, IA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 57 boards in Letts, the average is $1,029.50 per 4-week period, which works out to a $14.03 CPM.

It depends on what you're trying to accomplish, but out of 7 boards in Letts, these get put on proposals the most:

1. 1. #9792 — HWY61 BYPASS N/O MITTAN RD N MUSCATINE, IA F/S #2 Billboard
2. 2. #37747 — Southeast Iowa, US Hwy 61 1470 ft n/o Mittman Rd W/S, N/F, Regular Billboard
3. 3. #9793 — HWY61 BYPASS N/O MITTAN RD N MUSCATINE, IA #3 F/N Billboard
4. 4. #78983 — GRANDVIEW & DAY, MUSCATINE IA #1 F/NE Billboard
5. 5. #77516 — US Hwy 61 1470 ft n/o Mittman Rd W/S, S/F Billboard

Tell us about your campaign and we'll narrow it down from there.

Letts is 373 people, so it's a tight market with less competition for eyeballs. Median age is 41.9, an older audience that tends to respond to straightforward messaging. Average commute is 25 minutes, so there's real windshield time for boards to register.

Here's the full breakdown:

In Letts, the industries we work with most are Non-Profit, Manufacturing, Healthcare, Real Estate, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Letts has Poster, and Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 7 boards in Letts, the average is about 21,558 impressions per week. Add it all up and you're looking at roughly 603,636 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and October. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.