Billboards in Salem, MA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 63 boards in Salem, the average is $4,601.31 per 4-week period, which works out to a $4.73 CPM.

It depends on what you're trying to accomplish, but out of 9 boards in Salem, these get put on proposals the most:

1. 1. #77718 — N/L Route 1 S/O Forest Street F/S Billboard
2. 2. #63548 — Bennington St WS 108ft N/O Revere Beach Pkwy F/N - 1 F/N Billboard
3. 3. #50154 — N/L Route 1 S/O Forest Street F/N Billboard
4. 4. #30344 — Commercial St ES 149ft S/O Bennett St F/S - 1 F/S Billboard
5. 5. #36153 — W/S I-95 @ Lowell St. 3/10ths mi. n/o Rt.1/I-95 interchange F/S Billboard

Tell us about your campaign and we'll narrow it down from there.

Salem is 43,226 people, so it's a tight market with less competition for eyeballs. Average commute is 31 minutes, so there's real windshield time for boards to register.

Here's the full breakdown:

In Salem, the industries we work with most are Healthcare, Non-Profit, Entertainment, Retail, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Salem has Poster, and Premiere Panel. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 9 boards in Salem, the average is about 87,699 impressions per week. Add it all up and you're looking at roughly 3,157,168 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.