Rent High-Traffic Billboards in Southborough, MA

Q: When is the best time to advertise on a billboard in Southborough?

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

How Much Do Billboards Cost in Southborough, MA?

Based on a cross-section of the 52 most popular boards, the average cost of a billboard in Southborough is $3,610.80 per 4-week period. This results in a cost per thousand impressions (CPM) of $9.22. The average Southborough billboard receives 391,717 monthly impressions.

$9.22 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Southborough billboards.

$3,610.80 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

391,717 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

52 RECENT BOARDS ADDED

Recently added billboard locations in Southborough.

*The average Southborough billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

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How to Rent a Billboard in Southborough

Renting a billboard in Southborough is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

Determine your campaign goals. Are you looking to direct people to your location in Southborough? Are you recruiting in Southborough? Do you want to advertise your services in Southborough? Narrowing in on your goal helps develop a clear path for measuring success.
Pick a location based on the campaign goals. Consider where near Southborough would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
Decide on a timeframe and budget. We'll find the best options available in Southborough for your desired start date, billboard campaign length, and budget.
Review your custom proposal with billboards in Southborough. We use your campaign criteria to formulate a thorough proposal including images and exact location.
Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Southborough billboard. When your start date rolls around, watch your campaign go live.

Southborough Billboard Advertising FAQ

How much does a billboard cost in Southborough?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 52 boards in Southborough, the average is $3,610.80 per 4-week period, which works out to a $9.22 CPM.

Where are the best billboard locations in Southborough?

It depends on what you're trying to accomplish, but out of 6 boards in Southborough, these get put on proposals the most:

1. #78326 — Concord St WS 166ft N/O Rt 135 F/S - 1 F/S Billboard
2. #68256 — Rt 135/Waverly St NS 424ft E/O South St F/W - 2 F/W Billboard
3. #78325 — Concord St ES 166ft N/O Rt 135 F/S - 1 F/S Billboard
4. #78327 — Rt 135/Waverly St NS 424ft E/O South St F/E - 1 F/E Billboard
5. #101401 — Westborough – Massachusetts Turnpike (I-90) Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Southborough billboards reach?

Southborough is 10,121 people, so it's a tight market with less competition for eyeballs. Median age is 43.1, an older audience that tends to respond to straightforward messaging. Average commute is 34 minutes, so there's real windshield time for boards to register. Median household income is $146,554, so this audience can support premium product advertising.

Here's the full breakdown:

Population10,121

Median Age43.1

Male / Female48.6% / 51.4%

Median Household Income$146,554

College Educated66.6%

Home Ownership90%

Avg. Commute34 min

Hispanic %3.9%

What industries use billboard advertising in Southborough?

In Southborough, the industries we work with most are Healthcare, Non-Profit, Entertainment, Retail, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Southborough?

Southborough has Poster, Digital Bulletin, Premiere Panel, Bulletin, Premiere Poster, and Rotary Bulletin. We can walk you through what fits your situation.

How much traffic do Southborough billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 6 boards in Southborough, the average is about 543,451 impressions per week. Add it all up and you're looking at roughly 13,042,812 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Southborough?

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

Learn more about billboard advertising in Southborough, MA and beyond.

Billboards in Southborough, MA

Recently Updated Southborough Billboards

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