Billboards in Westborough, MA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 58 boards in Westborough, the average is $5,229.55 per 4-week period, which works out to a $6.26 CPM.

It depends on what you're trying to accomplish, but out of 40 boards in Westborough, these get put on proposals the most:

1. 1. #74914 — W/L (I-290) 1.1m N/L (Rt 9) @ Milbrook St, Worcester, MA F/S Billboard
2. 2. #68262 — W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/S Billboard
3. 3. #74910 — W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/N Billboard
4. 4. #100966 — W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/N Billboard
5. 5. #97694 — I-290, EXIT 16, S/S, OFF KANSAS ST. Billboard

Tell us about your campaign and we'll narrow it down from there.

Westborough is 19,037 people, so it's a tight market with less competition for eyeballs. Average commute is 32 minutes, so there's real windshield time for boards to register. Median household income is $112,153, so this audience can support premium product advertising.

Here's the full breakdown:

In Westborough, the industries we work with most are Healthcare, Non-Profit, Entertainment, Retail, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Westborough has Digital Bulletin, Bulletin, and Premiere Panel. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 40 boards in Westborough, the average is about 182,080 impressions per week. Add it all up and you're looking at roughly 29,132,780 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, June, and July are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.