Billboards in Westborough, MA

Q: When is the best time to advertise on a billboard in Westborough?

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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Recently Updated Westborough Billboards

Below are some recently updated billboard locations in Westborough and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.

Westborough – Massachusetts Turnpike (I-90) Media

Media Type: Digital Bulletin
Located at Westborough – Massachusetts Turnpike (I-90)
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W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/N Media

Media Type: Digital Bulletins
Located at W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/N
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I-290, EXIT 16, S/S, OFF KANSAS ST. Media

Media Type: Permanent Bulletin / Digital
Located at I-290, EXIT 16, S/S, OFF KANSAS ST.
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Media Type: Static
Located at I-290, Exit 16 N/S Off Kansas St.
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Media Type: Digital Bulletins
Located at W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/N
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W/L (I-290) 1.1m N/L (Rt 9) @ Milbrook St, Worcester, MA F/S Media

Media Type: Bulletins
Located at W/L (I-290) 1.1m N/L (Rt 9) @ Milbrook St, Worcester, MA F/S
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W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/S Media

Media Type: Digital Bulletins
Located at W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/S
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DCU center, Assumption College, Holy Cross, WPI Media

Media Type: Digital Bulletin
Located at DCU center, Assumption College, Holy Cross, WPI
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I-290,REAR OF 155 PRESCOTT ST. WORC.MA. Media

Media Type: Digital Bulletin
Located at I-290,REAR OF 155 PRESCOTT ST. WORC.MA.
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I-290, EXIT 12, S/S, OFF KANSAS ST. Media

Media Type: Digital Bulletin
Located at I-290, EXIT 12, S/S, OFF KANSAS ST.
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Media Type: Digital Bulletin
Located at I-290, EXIT 12,S/S,OFF KANSAS ST.
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Media Type: Bulletin
Located at RT.146 .25 MI. S/O I-290
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How Much Do Billboards Cost in Westborough, MA?

Based on a cross-section of the 58 most popular boards, the average cost of a billboard in Westborough is $5,229.55 per 4-week period. This results in a cost per thousand impressions (CPM) of $6.26. The average Westborough billboard receives 835,625 monthly impressions.

$6.26 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Westborough billboards.

$5,229.55 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

835,625 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

58 RECENT BOARDS ADDED

Recently added billboard locations in Westborough.

*The average Westborough billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

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(866) 499-3334

How to Rent a Billboard in Westborough

Renting a billboard in Westborough is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

Determine your campaign goals. Are you looking to direct people to your location in Westborough? Are you recruiting in Westborough? Do you want to advertise your services in Westborough? Narrowing in on your goal helps develop a clear path for measuring success.
Pick a location based on the campaign goals. Consider where near Westborough would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
Decide on a timeframe and budget. We'll find the best options available in Westborough for your desired start date, billboard campaign length, and budget.
Review your custom proposal with billboards in Westborough. We use your campaign criteria to formulate a thorough proposal including images and exact location.
Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Westborough billboard. When your start date rolls around, watch your campaign go live.

Westborough Billboard Advertising FAQ

How much does a billboard cost in Westborough?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 58 boards in Westborough, the average is $5,229.55 per 4-week period, which works out to a $6.26 CPM.

Where are the best billboard locations in Westborough?

It depends on what you're trying to accomplish, but out of 35 boards in Westborough, these get put on proposals the most:

1. #68262 — W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/S Billboard
2. #74914 — W/L (I-290) 1.1m N/L (Rt 9) @ Milbrook St, Worcester, MA F/S Billboard
3. #74910 — W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/N Billboard
4. #3698 — RT.146 .25 MI. S/O I-290 Billboard
5. #58199 — DCU center, Assumption College, Holy Cross, WPI Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Westborough billboards reach?

Westborough is 19,037 people, so it's a tight market with less competition for eyeballs. Average commute is 32 minutes, so there's real windshield time for boards to register. Median household income is $112,153, so this audience can support premium product advertising.

Here's the full breakdown:

Population19,037

Median Age38.8

Male / Female50.2% / 49.8%

Median Household Income$112,153

College Educated66.7%

Home Ownership63%

Avg. Commute32 min

Hispanic %6.2%

What industries use billboard advertising in Westborough?

In Westborough, the industries we work with most are Healthcare, Non-Profit, Entertainment, Retail, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Westborough?

Westborough has Digital Bulletin, Bulletin, and Premiere Panel. We can walk you through what fits your situation.

How much traffic do Westborough billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 35 boards in Westborough, the average is about 186,035 impressions per week. Add it all up and you're looking at roughly 26,044,836 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Westborough?

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

Learn more about billboard advertising in Westborough, MA and beyond.

Billboards in Westborough, MA