Billboards in Silver Spring, MD

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 54 boards in Silver Spring, the average is $6,871.43 per 4-week period, which works out to a $18.32 CPM.

It depends on what you're trying to accomplish, but out of 18 boards in Silver Spring, these get put on proposals the most:

1. 1. #62507 — L'Enfant Plaza - 400 7th Street SW Billboard
2. 2. #62511 — Friendship Heights/2 Wisconsin Circle Billboard
3. 3. #62130 — Bethesda, MD 20814 Billboard
4. 4. #62499 — Metro Center - G Str NW and 13th St NW Billboard
5. 5. #62504 — Metro Center - 11th St NW and G St NW Billboard

Tell us about your campaign and we'll narrow it down from there.

Silver Spring is 81,773 people, so it's a tight market with less competition for eyeballs. Average commute is 35 minutes, so there's real windshield time for boards to register. 28% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $83,782, so this audience can support premium product advertising.

Here's the full breakdown:

In Silver Spring, the industries we work with most are Media , Healthcare, Non-Profit, Real Estate, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Silver Spring has Digital Bulletin, Digital Transit Shelter, Bulletin, Transit Shelter, Bus Kings. 10 Units, and Cinema. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 18 boards in Silver Spring, the average is about 93,116 impressions per week. Add it all up and you're looking at roughly 6,704,324 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.