Billboards in Washington, DC

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 59 boards in Washington, the average is $12,541.67 per 4-week period, which works out to a $26.82 CPM.

It depends on what you're trying to accomplish, but out of 344 boards in Washington, these get put on proposals the most:

1. 1. #70253 — Two sheets located in metro stations around POI Billboard
2. 2. #41906 — S Capitol St SE/ N Street SW Billboard
3. 3. #41910 — National Harbor Blvd, Oxon Hill, MD 20746 Billboard
4. 4. #41907 — S First St/ N St SW Billboard
5. 5. #62511 — Friendship Heights/2 Wisconsin Circle Billboard

Tell us about your campaign and we'll narrow it down from there.

Washington has 5,379,180 people. Average commute is 31 minutes, so there's real windshield time for boards to register. Median household income is $86,420, so this audience can support premium product advertising.

Here's the full breakdown:

In Washington, the industries we work with most are Non-Profit, Advertising/Media Agency, Government, Retail, and Healthcare. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Washington has Digital Transit Shelter, Transit Shelter, Wallscape, Digital Bulletin, Poster, and Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 344 boards in Washington, the average is about 56,317 impressions per week. Add it all up and you're looking at roughly 77,492,364 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.