Billboards in Saugatuck, MI

Q: When is the best time to advertise on a billboard in Saugatuck?

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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Recently Updated Saugatuck Billboards

Below are some recently updated billboard locations in Saugatuck and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.

W 16th St. 50 ft W/O Harrison St. NS Media

Media Type: Poster
Located at W 16th St. 50 ft W/O Harrison St. NS
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I-196 0.25 mi N/O 114th Ave. Glenn Exit WS F/N Media

Media Type: Bulletin
Located at I-196 0.25 mi N/O 114th Ave. Glenn Exit WS F/N
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Media Type: Poster
Located at SR-40 0.4 mi S/O I-196 ES F/S
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Media Type: Bulletin
Located at I-196 1.6 mi N/O SR-40 #2 ES F/S
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Media Type: Poster
Located at I-196 50 ft N/O 142nd St. ES F/S
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Media Type: Poster
Located at SR-40 0.4 mi S/O I-196 ES F/N
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Media Type: Permanent Bulletin / Regular
Located at N/S I-196 1.5 MI W/O M-40 F/W
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Media Type: Bulletins
Located at I-196 .2 mi W/O Bus 31 SS F/W
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I-196 1 mi W/O Blue Star Hwy (W/O Saugatuck) SS F/W Media

Media Type: Bulletins
Located at I-196 1 mi W/O Blue Star Hwy (W/O Saugatuck) SS F/W
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I-196 1200 ft E/O Blue Star Hwy (E/O Saugatuck) NS F/E Media

Media Type: Bulletins
Located at I-196 1200 ft E/O Blue Star Hwy (E/O Saugatuck) NS F/E
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Media Type: Bulletins
Located at I-196 1.4 mi W/O M-40 NS F/E
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E/S I-196 0.1 MI N/O OLD ALLEGAN F/S TOP Media

Media Type: Bulletin
Located at E/S I-196 0.1 MI N/O OLD ALLEGAN F/S TOP
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Media Type: Bulletins
Located at I-196 1.8 mi W/O M-40 NS F/E
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Media Type: Posters
Located at US-31 .8 mi N/O I-196 ES F/S
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Media Type: Poster
Located at E/S US-31 N/O I-196 F/S
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Media Type: Posters
Located at US-31 .2 mi N/O M-40 ES F/S
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How Much Do Billboards Cost in Saugatuck, MI?

Based on a cross-section of the 63 most popular boards, the average cost of a billboard in Saugatuck is $2,152.81 per 4-week period. This results in a cost per thousand impressions (CPM) of $5.40. The average Saugatuck billboard receives 398,658 monthly impressions.

$5.40 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Saugatuck billboards.

$2,152.81 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

398,658 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

63 RECENT BOARDS ADDED

Recently added billboard locations in Saugatuck.

*The average Saugatuck billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

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(866) 499-3334

How to Rent a Billboard in Saugatuck

Renting a billboard in Saugatuck is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

Determine your campaign goals. Are you looking to direct people to your location in Saugatuck? Are you recruiting in Saugatuck? Do you want to advertise your services in Saugatuck? Narrowing in on your goal helps develop a clear path for measuring success.
Pick a location based on the campaign goals. Consider where near Saugatuck would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
Decide on a timeframe and budget. We'll find the best options available in Saugatuck for your desired start date, billboard campaign length, and budget.
Review your custom proposal with billboards in Saugatuck. We use your campaign criteria to formulate a thorough proposal including images and exact location.
Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Saugatuck billboard. When your start date rolls around, watch your campaign go live.

Saugatuck Billboard Advertising FAQ

How much does a billboard cost in Saugatuck?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 63 boards in Saugatuck, the average is $2,152.81 per 4-week period, which works out to a $5.40 CPM.

Where are the best billboard locations in Saugatuck?

It depends on what you're trying to accomplish, but out of 3 boards in Saugatuck, these get put on proposals the most:

1. #3051 — I-196 1.8 mi W/O M-40 NS F/E Billboard
2. #3045 — US-31 .8 mi N/O I-196 ES F/S Billboard
3. #2760 — E/S US-31 N/O I-196 F/S Billboard
4. #3049 — US-31 .2 mi N/O M-40 ES F/S Billboard
5. #33420 — I-196 .2 mi W/O Bus 31 SS F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Saugatuck billboards reach?

Saugatuck is 960 people, so it's a tight market with less competition for eyeballs. Median age is 53.2, an older audience that tends to respond to straightforward messaging. Average commute is 37 minutes, so there's real windshield time for boards to register.

Here's the full breakdown:

Population960

Median Age53.2

Male / Female47.4% / 52.6%

Median Household Income$68,063

College Educated56.6%

Home Ownership64.5%

Avg. Commute37 min

Hispanic %7.1%

What industries use billboard advertising in Saugatuck?

In Saugatuck, the industries we work with most are Non-Profit, Entertainment, Healthcare, Retail, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Saugatuck?

Saugatuck has Bulletin, Digital Bulletin, Poster, Digital Poster, Junior Poster, and Rotary Bulletin. We can walk you through what fits your situation.

When is the best time to advertise on a billboard in Saugatuck?

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

Learn more about billboard advertising in Saugatuck, MI and beyond.

Billboards in Saugatuck, MI