Billboards in Jefferson City, MO

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 57 boards in Jefferson City, the average is $1,360.10 per 4-week period, which works out to a $4.62 CPM.

It depends on what you're trying to accomplish, but out of 9 boards in Jefferson City, these get put on proposals the most:

1. 1. #12754 — N/S HWY 54 3.3 MI W/O CENTER ST W/B Billboard
2. 2. #4491 — N/S HWY 50 .3 MI E/O CITY VIEW DR W/B Billboard
3. 3. #4487 — N/S RT C .2 MI E/O COUNTRY CLUB DR E/B T Billboard
4. 4. #4486 — S/S HWY 50 .75 MI E/O HWY 179 W/B R/S Billboard
5. 5. #4492 — S/S HWY 54 2.8 MI W/O HWY 179 E/B Billboard

Tell us about your campaign and we'll narrow it down from there.

Jefferson City is 58,025 people, so it's a tight market with less competition for eyeballs. Not a massive market, but that means less ad clutter. Your board isn't fighting ten others for attention on the same stretch of road.

Here's the full breakdown:

In Jefferson City, the industries we work with most are Non-Profit, Entertainment, Healthcare, Retail, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Jefferson City has Poster, Bulletin, Digital Bulletin, and Junior Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 9 boards in Jefferson City, the average is about 57,230 impressions per week. Add it all up and you're looking at roughly 2,060,268 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and October. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.