Billboards in Las Cruces, NM

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 66 boards in Las Cruces, the average is $1,436.47 per 4-week period, which works out to a $4.07 CPM.

It depends on what you're trying to accomplish, but out of 24 boards in Las Cruces, these get put on proposals the most:

1. 1. #3216 — I-10 S/L .40 E MP 140 MP 140.40 Billboard
2. 2. #3218 — N. MOTEL BLVD at AMADOR AVE Billboard
3. 3. #3214 — I-25 .9 MI N/O US 70 LAS CRUSES, NM Billboard
4. 4. #27138 — C50 Left Read Billboard
5. 5. #3213 — I-10 N/L .18 W MP 145 MP 144.82 Billboard

Tell us about your campaign and we'll narrow it down from there.

Las Cruces is 136,254 people, so it's a tight market with less competition for eyeballs. 60.5% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $43,022, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Las Cruces, the industries we work with most are Healthcare, Non-Profit, Retail, Entertainment, and Cannabis. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Las Cruces has Bulletin, Poster, and Digital Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 24 boards in Las Cruces, the average is about 81,626 impressions per week. Add it all up and you're looking at roughly 7,836,120 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

May, April, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.