Billboards in Ithaca, NY

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 60 boards in Ithaca, the average is $1,061.54 per 4-week period, which works out to a $5.17 CPM.

It depends on what you're trying to accomplish, but out of 5 boards in Ithaca, these get put on proposals the most:

1. 1. #36303 — S/S RT 79 .2 MI E/O LANDON RD Left Panel Billboard
2. 2. #36302 — E/S RT 34 .1 MI S/O TRIPHAM RD Billboard
3. 3. #36300 — E/S RT. 96B .3 MI S/O NELSON RD Billboard
4. 4. #36299 — RT 79 ACROSS FROM ELEM SCHOOL Billboard
5. 5. #37202 — RT 13 .6 MI S/O JCT W/RT 366 Billboard

Tell us about your campaign and we'll narrow it down from there.

Ithaca is 55,137 people, so it's a tight market with less competition for eyeballs. Median age is 21.9, a younger market where bolder creative tends to land. Median household income is $34,424, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Ithaca, the industries we work with most are Healthcare, Non-Profit, Cannabis, Legal, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Ithaca has Bulletin, and Digital Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 5 boards in Ithaca, the average is about 22,030 impressions per week. Add it all up and you're looking at roughly 440,608 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, April, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.