Billboards in Malta, NY

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 67 boards in Malta, the average is $2,033.25 per 4-week period, which works out to a $11.96 CPM.

It depends on what you're trying to accomplish, but out of 7 boards in Malta, these get put on proposals the most:

1. 1. #59232 — RT 50 OPP MOURNINGKILL. E/S, F/N Billboard
2. 2. #17442 — Rt.50, Saratoga Rd, 1/4 mile south of Brookline Billboard
3. 3. #59228 — RT 9, 1/4 MI N/O SMITH BRDG RD, E/S, F/N Billboard
4. 4. #17453 — Kinn's Road at I-87/Northway Overpass Billboard
5. 5. #70948 — RT 50 OPP MOURNINGKILL E/S Billboard

Tell us about your campaign and we'll narrow it down from there.

Malta is 15,907 people, so it's a tight market with less competition for eyeballs. Median age is 41.7, an older audience that tends to respond to straightforward messaging. Average commute is 25 minutes, so there's real windshield time for boards to register. Median household income is $91,558, so this audience can support premium product advertising.

Here's the full breakdown:

In Malta, the industries we work with most are Retail, Entertainment, Healthcare, Non-Profit, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Malta has Poster, Bulletin, and Digital Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 7 boards in Malta, the average is about 43,555 impressions per week. Add it all up and you're looking at roughly 1,219,532 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.