Rent High-Traffic Billboards in Sturgis, SD

Q: When is the best time to advertise on a billboard in Sturgis?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.July, August, and December are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

How Much Do Billboards Cost in Sturgis, SD?

Based on a cross-section of the 52 most popular boards, the average cost of a billboard in Sturgis is $1,395.00 per 4-week period. This results in a cost per thousand impressions (CPM) of $4.71. The average Sturgis billboard receives 296,265 monthly impressions.

$4.71 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Sturgis billboards.

$1,395.00 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

296,265 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

52 RECENT BOARDS ADDED

Recently added billboard locations in Sturgis.

*The average Sturgis billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

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How to Rent a Billboard in Sturgis

Renting a billboard in Sturgis is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

Determine your campaign goals. Are you looking to direct people to your location in Sturgis? Are you recruiting in Sturgis? Do you want to advertise your services in Sturgis? Narrowing in on your goal helps develop a clear path for measuring success.
Pick a location based on the campaign goals. Consider where near Sturgis would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
Decide on a timeframe and budget. We'll find the best options available in Sturgis for your desired start date, billboard campaign length, and budget.
Review your custom proposal with billboards in Sturgis. We use your campaign criteria to formulate a thorough proposal including images and exact location.
Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Sturgis billboard. When your start date rolls around, watch your campaign go live.

Sturgis Billboard Advertising FAQ

How much does a billboard cost in Sturgis?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 52 boards in Sturgis, the average is $1,395.00 per 4-week period, which works out to a $4.71 CPM.

Where are the best billboard locations in Sturgis?

It depends on what you're trying to accomplish, but out of 3 boards in Sturgis, these get put on proposals the most:

1. #20644 — I-90 mm 32.9 N/S W/F Billboard
2. #20645 — I-90 MM 30.7 S/S E/F Billboard
3. #20643 — I-90 MM 35.8 S/S E/F Billboard
4. #41302 — I-90 MM 35.6 S/S E/F Billboard
5. #90970 — On I-90 just west of Rapid City…eastbound Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Sturgis billboards reach?

Sturgis is 6,922 people, so it's a tight market with less competition for eyeballs. Median age is 42, an older audience that tends to respond to straightforward messaging. Median household income is $43,214, so value-oriented messaging tends to do well.

Here's the full breakdown:

Population6,922

Median Age42

Male / Female48% / 52%

Median Household Income$43,214

College Educated21.2%

Home Ownership62.7%

Avg. Commute17 min

Hispanic %3.1%

What industries use billboard advertising in Sturgis?

In Sturgis, the industries we work with most are Non-Profit, Manufacturing, Construction, Government, and Transportation/Logistics. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Sturgis?

Sturgis has Bulletin, Digital Poster, Poster, Digital Bulletin, Cinema On Screen Video, and Junior Poster. We can walk you through what fits your situation.

When is the best time to advertise on a billboard in Sturgis?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

July, August, and December are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

Learn more about billboard advertising in Sturgis, SD and beyond.

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