Billboards in Richmond, TX

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 69 boards in Richmond, the average is $4,775.00 per 4-week period, which works out to a $6.09 CPM.

It depends on what you're trying to accomplish, but out of 21 boards in Richmond, these get put on proposals the most:

1. 1. #184 — W/S of FM 359, 1 mi N/O Hwy 90A Billboard
2. 2. #12957 — 2010 1/2 US 90A E/O FM 359/ Richmond Billboard
3. 3. #12958 — US 90A W/O FM 359/ Richmond Billboard
4. 4. #4062 — Hwy 90 6.10 mi S/O Sugarland N/S F/W Billboard
5. 5. #38731 — Richmond - FM 359 S/S 4 MI N/O US 90 WF RHR Billboard

Tell us about your campaign and we'll narrow it down from there.

Richmond is 12,578 people, so it's a tight market with less competition for eyeballs. Average commute is 26 minutes, so there's real windshield time for boards to register. 54.8% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $43,071, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Richmond, the industries we work with most are Healthcare, Real Estate, Professional Services, Construction, and Restaurant. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Richmond has Bulletin, Premiere Panel, Digital Bulletin, and Premiere Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 21 boards in Richmond, the average is about 138,636 impressions per week. Add it all up and you're looking at roughly 11,645,412 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

May, April, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.