Billboards in Baraboo, WI

Q: When is the best time to advertise on a billboard in Baraboo?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.May, June, and July are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

Book Baraboo Billboard Ad Space Today

Plan Your Campaign

How Much Do Billboards Cost in Baraboo, WI?

Based on a cross-section of the 55 most popular boards, the average cost of a billboard in Baraboo is $1,178.75 per 4-week period. This results in a cost per thousand impressions (CPM) of $7.29. The average Baraboo billboard receives 161,776 monthly impressions.

$7.29 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Baraboo billboards.

$1,178.75 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

161,776 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

55 RECENT BOARDS ADDED

Recently added billboard locations in Baraboo.

*The average Baraboo billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

Call for available inventory
(866) 499-3334

How to Rent a Billboard in Baraboo

Renting a billboard in Baraboo is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

Determine your campaign goals. Are you looking to direct people to your location in Baraboo? Are you recruiting in Baraboo? Do you want to advertise your services in Baraboo? Narrowing in on your goal helps develop a clear path for measuring success.
Pick a location based on the campaign goals. Consider where near Baraboo would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
Decide on a timeframe and budget. We'll find the best options available in Baraboo for your desired start date, billboard campaign length, and budget.
Review your custom proposal with billboards in Baraboo. We use your campaign criteria to formulate a thorough proposal including images and exact location.
Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Baraboo billboard. When your start date rolls around, watch your campaign go live.

Baraboo Billboard Advertising FAQ

How much does a billboard cost in Baraboo?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 55 boards in Baraboo, the average is $1,178.75 per 4-week period, which works out to a $7.29 CPM.

Where are the best billboard locations in Baraboo?

It depends on what you're trying to accomplish, but out of 5 boards in Baraboo, these get put on proposals the most:

1. #66774 — I-90-94 13.8 MILES E/O HWY 12 SOUTH Billboard
2. #70282 — HWY 12 WL 2000' S/O TERRYTOWN RD Billboard
3. #70283 — HWY 12 EL 700' N/O FERN DELL RD Billboard
4. #70284 — HWY 12 WL 1.1 MILES S/O KINGS CORNER RD Billboard
5. #70285 — WALNUT ST WL 600' N/O LYNN ST Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Baraboo billboards reach?

Baraboo is 13,893 people, so it's a tight market with less competition for eyeballs. Not a massive market, but that means less ad clutter. Your board isn't fighting ten others for attention on the same stretch of road.

Here's the full breakdown:

Population13,893

Median Age39.8

Male / Female47.6% / 52.4%

Median Household Income$52,109

College Educated23.7%

Home Ownership57%

Avg. Commute20 min

Hispanic %5.2%

What industries use billboard advertising in Baraboo?

In Baraboo, the industries we work with most are Non-Profit, Healthcare, Retail, Real Estate, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Baraboo?

Baraboo has Poster, and Junior Poster. We can walk you through what fits your situation.

How much traffic do Baraboo billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 5 boards in Baraboo, the average is about 35,930 impressions per week. Add it all up and you're looking at roughly 718,592 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Baraboo?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, June, and July are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

Learn more about billboard advertising in Baraboo, WI and beyond.

5 Tips for Successful Pharmaceutical Advertising

Billboards in Baraboo, WI

Recently Updated Baraboo Billboards

Need More Options?

Request a proposal to see all available inventory.