Billboards in Sturgeon Bay, WI

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 60 boards in Sturgeon Bay, the average is $1,198.46 per 4-week period, which works out to a $8.12 CPM.

It depends on what you're trying to accomplish, but out of 20 boards in Sturgeon Bay, these get put on proposals the most:

1. 1. #42986 — 6822 HWY 42-57 WS Billboard
2. 2. #52745 — 6822 HWY 42-57 WS Billboard
3. 3. #52752 — STH 42/57 .04 mi n/o Enterprise Rd. E/S, N/F Billboard
4. 4. #52753 — STH 42/57 .13 miles s/o CTH O E/S, N/F Billboard
5. 5. #52754 — STH 42/57, .25 mi n/o Y-Inn Rd. E/S, N/F Billboard

Tell us about your campaign and we'll narrow it down from there.

Sturgeon Bay is 8,934 people, so it's a tight market with less competition for eyeballs. Median age is 42.9, an older audience that tends to respond to straightforward messaging.

Here's the full breakdown:

In Sturgeon Bay, the industries we work with most are Non-Profit, Healthcare, Retail, Real Estate, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Sturgeon Bay has Bulletin, Poster, Junior Poster, and Digital Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 20 boards in Sturgeon Bay, the average is about 31,981 impressions per week. Add it all up and you're looking at roughly 2,558,484 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, June, and July are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.