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The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

New Scheduling for Cannabis + Advertising Implications [2026]
Industry News & Trends
New Scheduling for Cannabis + Advertising Implications [2026]

The cannabis advertising landscape is changing following new Schedule III developments, but compliance remains essential. Learn what the lat...

July 23, 2026 · Mike Lavery

5 Tips for Successful Pharmaceutical Advertising
Industry News & Trends
5 Tips for Successful Pharmaceutical Advertising

From billboards to TV commercials, pop-up ads to magazine inserts, pharmacy advertising is impossible to avoid. However, as advertisers, dev...

April 15, 2026 · Arali Alvarado

Self-Driving Cars and Outdoor Media
Industry News & Trends
Self-Driving Cars and Outdoor Media

We live in an age majorly defined by developments in technology. In recent years, the rise of self-driving cars has many wondering what the ...

January 7, 2026 · Arali Alvarado

Top Airport Campaigns of 2025: Flying High into 2026!
Industry News & Trends
Top Airport Campaigns of 2025: Flying High into 2026!

A new year is taking flight, and it’s time to celebrate!

December 17, 2025 · Mike Lavery

Mental Health Billboards: 5 Campaigns to Remind You You’re Not Alone
Industry News & Trends
Mental Health Billboards: 5 Campaigns to Remind You You’re Not Alone

Billboard advertising is one of the most effective ways to reach an audience, making it a go-to choice for businesses and industries looking...

November 13, 2025 · Mike Lavery

What is the Halo Effect? Explained
Industry News & Trends
What is the Halo Effect? Explained

First impressions are everything, especially when it comes to marketing. If you’ve ever caught yourself thinking someone was more trustworth...

July 8, 2025 · Arali Alvarado

Using AI for Advertising: Benefits and Drawbacks
Industry News & Trends
Using AI for Advertising: Benefits and Drawbacks

With the influx of AI in recent years, it’s no surprise that marketing can get murky. 

January 10, 2025 · Mike Lavery

Rules for Alcohol Advertising: Laws & Restrictions
Industry News & Trends
Rules for Alcohol Advertising: Laws & Restrictions

Outdoor advertising can be an excellent way to reach 21+ audiences while they’re out and about. Not only can OOH ads have a strong ROI, they...

April 25, 2024 · Arali Alvarado

Cannabis Marketing: Outdoor Advertising Regulations
Industry News & Trends
Cannabis Marketing: Outdoor Advertising Regulations

As medical and recreational cannabis use becomes legalized in an increasing number of states, this so-called green rush has brought with it ...

March 29, 2024 · Arali Alvarado