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The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

Consumer Trust and AI: How AI Impacts Brand Trust
Technology
Consumer Trust and AI: How AI Impacts Brand Trust

Everywhere you turn, AI is finding new ways to integrate into daily life. For some brands and organizations, it’s a welcome efficiency boost...

July 15, 2026 · Nancy Rohr

Metaverse Advertising: What Brands Need to Know
Technology
Metaverse Advertising: What Brands Need to Know

Let’s not overcomplicate it: advertising in the metaverse isn’t science fiction anymore. In fact, it’s quickly shaping up to become a seriou...

May 19, 2025 · Mike Lavery

How Foot Traffic Data Improves Your Advertising
Technology
How Foot Traffic Data Improves Your Advertising

Imagine your billboard standing tall in the perfect location, catching the eyes of thousands of potential customers every day. But what if y...

December 4, 2024 · Mike Lavery

How to Design a Billboard Ad in Photoshop: 7 Steps
Technology
How to Design a Billboard Ad in Photoshop: 7 Steps

You can’t miss billboards — they dominate the landscape across cities, highways, and public transportation routes. Because of their reach, i...

October 17, 2024 · Mike Lavery

What is Programmatic OOH? Explained
Technology
What is Programmatic OOH? Explained

Outdoor advertising has evolved dramatically over the years, and one of the most exciting developments is the rise of programmatic Out-Of-Ho...

June 4, 2024 · Mike Lavery

Geofencing vs. Geotargeting: What’s the Difference?
Technology
Geofencing vs. Geotargeting: What’s the Difference?

By now, many of us know that throwing your message at any unspecified audience and hoping it sticks just won’t cut it. To run marketing camp...

April 16, 2024 · Mike Lavery