This fall, a digital billboard in Nampa started showing something new: a message from The Idaho Foodbank.
When we had open time on a digital billboard in Nampa, Idaho, we knew we wanted it to go to an organization that’s doing real work in the community. The Idaho Foodbank’s Nampa main warehouse is less than 20 minutes away, so we reached out to see if they could use it. They said yes.
The board is running their message from October 27th to January 3rd, stretching across the holiday season or as it’s often called in the nonprofit world: “Giving Season”. It points people to the food bank’s website, where they can find food assistance near them, sign up to volunteer, or donate.
About The Idaho Foodbank
The Idaho Foodbank is an independent, donor-supported, nonprofit organization. It is a statewide and community-anchored organization that is the largest distributor of free food assistance in Idaho. The Idaho Foodbank’s mission is to nourish, educate, and advocate to support thriving, food-secure communities across Idaho. It is uniquely situated as a statewide connector of people, partners, and solutions.
The Idaho Foodbank was established in 1984 and has distributed millions of pounds of nutritious food through its facilities in Lewiston, Meridian, and Pocatello. In fiscal year 2026, The Foodbank distributed approximately 26.5 million pounds of food to Idahoans living with food insecurity. The Foodbank distributes food through a network of more than 400 partners including schools, food pantries, senior centers, shelters, mobile pantries, and churches.
Neighbors across the region are struggling to meet basic needs while also hoping to share in the joy of the holidays. We are deeply grateful to have support in spreading awareness of how neighbors can get help with food assistance and give help to others through donations to The Idaho Foodbank. Together we can bring hope to the holidays for our whole community. –Morgan Wilson, Chief External Relations Officer, The Idaho Foodbank
Why we did it
A billboard on a busy Nampa road reaches thousands of local drivers every day. For a food bank, that can mean a family learns where to get help, or a neighbor decides to sign up for a volunteer shift. It felt like the right use for the space.
A space opened up, and we've seen over the years what a good billboard can do for a nonprofit. The Idaho Foodbank is the one doing the work, and if this gets a few more people to donate or volunteer, that's the whole point. –Chris Lavery, Co-Founder, Alluvit Media
Outdoor advertising can be a strong fit for nonprofits, and we help organizations find options that fit their budgets. If you’re curious about what an outdoor media campaign could look like for your organization, we invite you to explore nonprofit billboard advertising.
How you can help
The Idaho Foodbank is always looking for volunteers, food donations, and financial support. You can learn more at idahofoodbank.org.
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Connect with an outdoor media expert or call (866) 499-3334.
Mike Lavery
Outdoor Media Manager · Alluvit Media
Mike Lavery is part of the outdoor media team at Alluvit Media, helping businesses nationwide plan, buy, and launch billboard and out-of-home campaigns.