Cinemark 17 with IMAX is a 17-screen multiplex operated by Cinemark at 11819 Webb Chapel Rd in Dallas, TX, serving the broader Dallas-Ft. Worth market. The theater draws an estimated 48,693 moviegoer impressions per month, making it a strong venue for on-screen cinema advertising in one of the country's largest media markets.
Alluvit Media offers 4-week campaign placements at this location from $2,397 to $4,794, depending on the number of screens selected. Ads run in the pre-show block before trailers, reaching audiences in a focused, no-scroll environment. The IMAX auditorium is also available as a premium screen option for advertisers who want maximum impact.
Real numbers for a 4-week, :30-second spot campaign. Pricing varies by ad placement, film slate, and seasonality.
In plain English
for a 4-week :30 campaign reaching approximately 48,693 moviegoers at this theater.
In industry terms
(cost per thousand impressions) — competitive with premium CTV, and well below broadcast TV primetime.
Final pricing depends on the 2026 release calendar — premium spots adjacent to tentpole releases (Avengers: Doomsday, Dune Part Three, Toy Story 5) command higher rates than standard weeks. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Mix and match across the pre-show, lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Call for pricing tailored to your flight dates and film slate.
