AMC Firewheel Town Center 18 is an 18-screen multiplex in Garland, TX, part of the broader Dallas-Fort Worth market. The theater draws an estimated 33,480 moviegoer impressions per month, making it a solid option for advertisers targeting audiences in the northeastern Dallas suburbs.
Alluvit Media places cinema advertising campaigns at this location starting at $1,648 for a 4-week run, with placements available up to $3,296 depending on screen count and format. The theater sits inside the Firewheel Town Center shopping district at 100 Coneflower Dr, putting it in front of consistent local foot traffic. That makes it a practical fit for local and regional brands looking to reach the Garland and greater DFW audience.
Real numbers for a 4-week, :30-second spot campaign. Pricing varies by ad placement, film slate, and seasonality.
In plain English
for a 4-week :30 campaign reaching approximately 33,480 moviegoers at this theater.
In industry terms
(cost per thousand impressions) — competitive with premium CTV, and well below broadcast TV primetime.
Final pricing depends on the 2026 release calendar — premium spots adjacent to tentpole releases (Avengers: Doomsday, Dune Part Three, Toy Story 5) command higher rates than standard weeks. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Mix and match across the pre-show, lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Call for pricing tailored to your flight dates and film slate.
