Malco Wakefield 12 is a 12-screen Malco theater at 10600 Common Oaks Dr in Raleigh, NC, serving the Raleigh-Durham (Fayetteville) market. The venue draws an estimated 28,800 monthly moviegoer impressions, making it a reliable option for advertisers targeting audiences in this high-growth metro.
Alluvit Media places cinema advertising at this location with 4-week campaign rates ranging from $1,540 to $3,081, depending on screen count and positioning. Ads run on screen before showtime, reaching ticket-buying audiences in a focused, captive environment. For regional and national advertisers looking to reach Raleigh-area consumers, Malco Wakefield 12 is a practical starting point.
Real numbers for a 4-week, :30-second spot campaign. Pricing varies by ad placement, film slate, and seasonality.
In plain English
for a 4-week :30 campaign reaching approximately 28,800 moviegoers at this theater.
In industry terms
(cost per thousand impressions) — competitive with premium CTV, and well below broadcast TV primetime.
Final pricing depends on the 2026 release calendar — premium spots adjacent to tentpole releases (Avengers: Doomsday, Dune Part Three, Toy Story 5) command higher rates than standard weeks. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Mix and match across the pre-show, lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Call for pricing tailored to your flight dates and film slate.
