Regal Springfield Town 12 is a 12-screen multiplex at 6859 Springfield Mall in Springfield, VA, part of the Washington, DC (Hagerstown) market. The theater draws a steady suburban audience from one of Northern Virginia's most established retail and residential corridors.
Advertisers can expect roughly 38,400 monthly moviegoer impressions across its screens. Alluvit Media handles the buy directly, making it simple to include Regal Springfield Town 12 in a local or regional cinema advertising plan for the greater DC metro area.
Mix and match across the pre-show, lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Call for pricing tailored to your flight dates and film slate.