Billboards in North Adams, MA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 65 boards in North Adams, the average is $1,644.44 per 4-week period, which works out to a $6.54 CPM.

It depends on what you're trying to accomplish, but out of 9 boards in North Adams, these get put on proposals the most:

1. 1. #30360 — STATE RD. OPP WALNUT Billboard
2. 2. #54567 — STATE ST. OPP. WALNUT Billboard
3. 3. #54572 — GROVE ST Billboard
4. 4. #54571 — COLUMBIA @ COOK STS Billboard
5. 5. #54569 — HOWLAND AVE @ PLAZA Billboard

Tell us about your campaign and we'll narrow it down from there.

North Adams is 17,153 people, so it's a tight market with less competition for eyeballs. Median age is 42.4, an older audience that tends to respond to straightforward messaging. Median household income is $41,471, so value-oriented messaging tends to do well.

Here's the full breakdown:

In North Adams, the industries we work with most are Healthcare, Non-Profit, Entertainment, Retail, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

North Adams has Poster, Digital Bulletin, Premiere Panel, Bulletin, Premiere Poster, and Rotary Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 9 boards in North Adams, the average is about 63,674 impressions per week. Add it all up and you're looking at roughly 2,292,248 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, June, and July are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.