Billboards in Stoughton, WI

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 71 boards in Stoughton, the average is $2,719.38 per 4-week period, which works out to a $8.49 CPM.

It depends on what you're trying to accomplish, but out of 12 boards in Stoughton, these get put on proposals the most:

1. 1. #85769 — 5001 US 12/18 0.91 mi W/O I-90 SS Billboard
2. 2. #85773 — 3201 US 51 0.33 mi N/O US 12/18 ES Billboard
3. 3. #85771 — 5201 US 12/18 0.77 mi E/O US 51 SS Billboard
4. 4. #85880 — HWY 12-18 NL BELTLINE 1000' W/O I-90 Billboard
5. 5. #85770 — 5001 US 12/18 0.91 mi W/O I-90 SS Billboard

Tell us about your campaign and we'll narrow it down from there.

Stoughton is 13,114 people, so it's a tight market with less competition for eyeballs. Median age is 41, an older audience that tends to respond to straightforward messaging. Average commute is 26 minutes, so there's real windshield time for boards to register.

Here's the full breakdown:

In Stoughton, the industries we work with most are Non-Profit, Retail, Healthcare, Real Estate, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Stoughton has Poster, and Junior Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 12 boards in Stoughton, the average is about 34,076 impressions per week. Add it all up and you're looking at roughly 1,635,652 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.