Billboards in Waterloo, WI

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 57 boards in Waterloo, the average is $1,715.00 per 4-week period, which works out to a $9.35 CPM.

It depends on what you're trying to accomplish, but out of 4 boards in Waterloo, these get put on proposals the most:

1. 1. #50638 — US 151 72 ft S/O Fox Rd ES F/N - 2 Billboard
2. 2. #16240 — I-94 1.2 MILES W/O HWY 73 Billboard
3. 3. #104096 — HWY 73 415 FT N/O DAHL RD W/S Billboard
4. 4. #50650 — Hwy 73 1000ft S/O Cty Hwy BB WS F/N - 1 Billboard
5. 5. #50649 — Hwy 73 1000ft S/O Cty Hwy BB WS F/S - 1 Billboard

Tell us about your campaign and we'll narrow it down from there.

Waterloo is 3,333 people, so it's a tight market with less competition for eyeballs. Median age is 43.1, an older audience that tends to respond to straightforward messaging. Average commute is 25 minutes, so there's real windshield time for boards to register. Median household income is $75,438, so this audience can support premium product advertising.

Here's the full breakdown:

In Waterloo, the industries we work with most are Non-Profit, Healthcare, Retail, Entertainment, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Waterloo has Digital Bulletin, Bulletin, and Junior Poster. We can walk you through what fits your situation.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.