Billboards in Santa Rosa, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 71 boards in Santa Rosa, the average is $3,747.92 per 4-week period, which works out to a $3.55 CPM.

It depends on what you're trying to accomplish, but out of 60 boards in Santa Rosa, these get put on proposals the most:

1. 1. #54234 — Hwy 12 1200 ft E/O Reservoir Dr. S/S % F/W Billboard
2. 2. #13421 — Santa Rosa Ave. 1534 ft S/O Todd Rd. W/S F/N Billboard
3. 3. #64608 — Hwy 101 & Santa Rosa Ave Offramp E/S % F/S Billboard
4. 4. #13696 — Santa Rosa Ave. 1534 ft S/O Todd Rd. W/S F/S Billboard
5. 5. #13694 — Santa Rosa Ave. 300 ft N/O Todd Rd. W/S F/S Billboard

Tell us about your campaign and we'll narrow it down from there.

Santa Rosa is about 324,634 people. 32.8% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $75,630, so this audience can support premium product advertising.

Here's the full breakdown:

In Santa Rosa, the industries we work with most are Non-Profit, Retail, Entertainment, Professional Services, and Cannabis. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Santa Rosa has Ad Panel, Bulletin, Poster, Sky Banner, Digital Bulletin, and Elevator Door Wrap. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 60 boards in Santa Rosa, the average is about 101,038 impressions per week. Add it all up and you're looking at roughly 24,249,232 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.