Billboards in Rancho Mirage, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 58 boards in Rancho Mirage, the average is $4,372.18 per 4-week period, which works out to a $6.05 CPM.

It depends on what you're trying to accomplish, but out of 1 boards in Rancho Mirage, these get put on proposals the most:

1. 1. #38686 — MT. VIEW EL 300' N/O VARNER RD NF Billboard
2. 2. #46415 — I-10 .6 miles w/o Gene Autry Trail Billboard
3. 3. #46414 — I-10 .6 miles w/o Gene Autry Trail Billboard
4. 4. #86697 — RAMON ROAD NL .8 MI W/O BOB HOPE EF Billboard
5. 5. #86696 — VISTA CHINO @ DATE PALM NW Billboard

Tell us about your campaign and we'll narrow it down from there.

Rancho Mirage is 18,528 people, so it's a tight market with less competition for eyeballs. Median age is 65.8, an older audience that tends to respond to straightforward messaging. Average commute is 27 minutes, so there's real windshield time for boards to register. Median household income is $78,682, so this audience can support premium product advertising.

Here's the full breakdown:

In Rancho Mirage, the industries we work with most are Entertainment, Healthcare, Real Estate, Non-Profit, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Rancho Mirage has Bulletin, Digital Bulletin, Premiere Panel, Transit Shelter, Poster, and Junior Poster. We can walk you through what fits your situation.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.