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The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

Common Myths About Billboard Advertising
Out of Home 101
Common Myths About Billboard Advertising

Billboard advertising has been around for over a century, yet there are still many misconceptions about its effectiveness and relevance toda...

November 7, 2024 · Nancy Rohr

Is Billboard Advertising Worth It for Small Businesses?
Out of Home 101
Is Billboard Advertising Worth It for Small Businesses?

Running a small business is not for the faint of heart — it takes market research, strategy, and perseverance to navigate an often competiti...

September 25, 2024 · Mike Lavery

How Much Does a Billboard Near the Space Needle Cost?
Out of Home 101
How Much Does a Billboard Near the Space Needle Cost?

When you think of Seattle, chances are the Space Needle comes to mind. Every year, more than a million visitors flock to Seattle's iconic Sp...

September 5, 2024 · Arali Alvarado

Do’s and Don’ts of Political Billboard Advertising
Out of Home 101
Do’s and Don’ts of Political Billboard Advertising

When election season rounds the corner, political billboards pop up everywhere. But the process of political campaign advertising isn’t cut ...

August 29, 2024 · Mike Lavery

How Much Does It Cost to Advertise On the Las Vegas Strip?
Out of Home 101
How Much Does It Cost to Advertise On the Las Vegas Strip?

For brands looking to win big, renting a billboard along the Las Vegas Strip can help them hit the jackpot. Advertising on the Las Vegas Str...

August 8, 2024 · Arali Alvarado

Digital vs. Static Billboards
Out of Home 101
Digital vs. Static Billboards

Billboards come in all sorts of shapes and sizes. You’re not limited to just the standard 14’x48’ static board you likely see the most along...

July 30, 2024 · Mike Lavery

Which States Ban Billboards?
Out of Home 101
Which States Ban Billboards?

Billboards are an excellent way for businesses to resonate with their target audience and have proven to generate a high return on investmen...

July 15, 2024 · Mike Lavery

How Are Billboard Impressions Calculated?
Out of Home 101
How Are Billboard Impressions Calculated?

Creating an advertising campaign is no small feat so it’s important to ensure that people will actually see it; it’s also important to ensur...

July 11, 2024 · Arali Alvarado

How Long Does a Billboard Stay Up? All About Campaign Durations
Out of Home 101
How Long Does a Billboard Stay Up? All About Campaign Durations

The best marketing campaigns have timelines so that you can analyze the effectiveness of your efforts over a set period of time. Too short o...

May 29, 2024 · Nancy Rohr

How Much Does a Billboard Cost in Los Angeles?
Out of Home 101
How Much Does a Billboard Cost in Los Angeles?

The City of Angels has long represented an opportunity for stardom for aspiring actors and creatives. But they’re not the only ones who can ...

April 8, 2024 · Mike Lavery

Social Media vs. Traditional Media: Pros & Cons
Out of Home 101
Social Media vs. Traditional Media: Pros & Cons

Memes. Reposts. Viral videos. With the constant movement, it's easy to get caught up in the allure of social media advertising. Yet, amidst ...

March 1, 2024 · Arali Alvarado

How Much Does a Billboard in Times Square Cost?
Out of Home 101
How Much Does a Billboard in Times Square Cost?

Each day, approximately 360,000 pedestrians venture into the heart of Times Square. At just about every hour of the day (and night) and ever...

February 15, 2024 · Mike Lavery