Alluvit Media

The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

Street Furniture Advertising Guide: Bus Shelters, Benches, & More
Outdoor Advertising Guides
Street Furniture Advertising Guide: Bus Shelters, Benches, & More

One of the greatest aspects of outdoor advertising (and part of the reason why it’s a favorable form of marketing among consumers) is how it...

April 2, 2024 · Nancy Rohr

Cannabis Marketing: Outdoor Advertising Regulations
Industry News & Trends
Cannabis Marketing: Outdoor Advertising Regulations

As medical and recreational cannabis use becomes legalized in an increasing number of states, this so-called green rush has brought with it ...

March 29, 2024 · Arali Alvarado

Airport Advertising Guide: 7 Types of Airport Ads
Outdoor Advertising Guides
Airport Advertising Guide: 7 Types of Airport Ads

Looking for a bustling and diverse hub with a wide selection of out-of-home placement opportunities, areas of high dwell time, and an afflue...

March 22, 2024 · Mike Lavery

10 Facts About Advertising You Should Know
All Things Marketing
10 Facts About Advertising You Should Know

We spend a lot of time singing the praises of outdoor media. Our belief that OOH advertising is one of the most effective channels doesn’t c...

March 14, 2024 · Mike Lavery

How to Design an Effective Ad
Best Practices
How to Design an Effective Ad

These days, attention spans are fleeting and competition is fierce, which means that crafting an effective ad is a must if you want to get n...

March 6, 2024 · Nancy Rohr

Social Media vs. Traditional Media: Pros & Cons
Out of Home 101
Social Media vs. Traditional Media: Pros & Cons

Memes. Reposts. Viral videos. With the constant movement, it's easy to get caught up in the allure of social media advertising. Yet, amidst ...

March 1, 2024 · Arali Alvarado

Guide to Outdoor Media Sizes: How Big is a Billboard?
Outdoor Advertising Guides
Guide to Outdoor Media Sizes: How Big is a Billboard?

Whether you're driving down the highway, walking through a busy city center, or waiting for the bus, chances are you've come across various ...

February 22, 2024 · Mike Lavery

How Much Does a Billboard in Times Square Cost?
Out of Home 101
How Much Does a Billboard in Times Square Cost?

Each day, approximately 360,000 pedestrians venture into the heart of Times Square. At just about every hour of the day (and night) and ever...

February 15, 2024 · Mike Lavery

Calculating Billboard ROI
Out of Home 101
Calculating Billboard ROI

Even with all the marketing and advertising channels available today, billboards continue to have a massive influence on consumer behavior. ...

February 7, 2024 · Nancy Rohr

Place-Based Advertising Guide: What is Place-Based Media?
Outdoor Advertising Guides
Place-Based Advertising Guide: What is Place-Based Media?

Place-based advertising gives you the opportunity to engage your target audience in a specific location. It seamlessly integrates into peopl...

February 1, 2024 · Mike Lavery

Can You Buy a Billboard? Plus Other Considerations
Out of Home 101
Can You Buy a Billboard? Plus Other Considerations

Every so often, we get calls from individuals and businesses interested in buying a billboard. It's not surprising. Billboards have an effec...

January 23, 2024 · Nancy Rohr

Perfect Your Brand Awareness Strategy With OOH
Best Practices
Perfect Your Brand Awareness Strategy With OOH

Today, most brands have ditched the one-dimensional brand voice in favor of fostering meaningful relationships with their target audience. A...

January 18, 2024 · Arali Alvarado

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