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The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

Guide to Outdoor Media Sizes: How Big is a Billboard?
Outdoor Advertising Guides
Guide to Outdoor Media Sizes: How Big is a Billboard?

Whether you're driving down the highway, walking through a busy city center, or waiting for the bus, chances are you've come across various ...

February 22, 2024 · Mike Lavery

How Much Does a Billboard in Times Square Cost?
Out of Home 101
How Much Does a Billboard in Times Square Cost?

Each day, approximately 360,000 pedestrians venture into the heart of Times Square. At just about every hour of the day (and night) and ever...

February 15, 2024 · Mike Lavery

Calculating Billboard ROI
Out of Home 101
Calculating Billboard ROI

Even with all the marketing and advertising channels available today, billboards continue to have a massive influence on consumer behavior. ...

February 7, 2024 · Nancy Rohr

Place-Based Advertising Guide: What is Place-Based Media?
Outdoor Advertising Guides
Place-Based Advertising Guide: What is Place-Based Media?

Place-based advertising gives you the opportunity to engage your target audience in a specific location. It seamlessly integrates into peopl...

February 1, 2024 · Mike Lavery

Can You Buy a Billboard? Plus Other Considerations
Out of Home 101
Can You Buy a Billboard? Plus Other Considerations

Every so often, we get calls from individuals and businesses interested in buying a billboard. It's not surprising. Billboards have an effec...

January 23, 2024 · Nancy Rohr

Perfect Your Brand Awareness Strategy With OOH
Best Practices
Perfect Your Brand Awareness Strategy With OOH

Today, most brands have ditched the one-dimensional brand voice in favor of fostering meaningful relationships with their target audience. A...

January 18, 2024 · Arali Alvarado

Understanding Billboard Advertising Rates
Out of Home 101
Understanding Billboard Advertising Rates

While advertising possibilities continue to evolve, traditional methods like billboard advertising remain a reliable way for businesses to r...

January 10, 2024 · Mike Lavery

Do Billboards Work in 2024?
Out of Home 101
Do Billboards Work in 2024?

With a laundry list of advertising channels out there, choosing the right one for your campaign can seem intimidating. Do you mimic your com...

January 3, 2024 · Arali Alvarado