Alluvit Media

The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

4 Ways to Reach & Engage Your Target Audience
All Things Marketing
4 Ways to Reach & Engage Your Target Audience

Target audience is one of those marketing phrases that’s used so frequently that it sometimes loses its meaning. But there’s a reason why ma...

May 16, 2024 · Mike Lavery

How to Succeed With Real Estate Advertising
Best Practices
How to Succeed With Real Estate Advertising

Navigating the world of real estate marketing can feel like you’re facing endless competition, with countless others vying for the attention...

May 9, 2024 · Mike Lavery

What Is Digital Out-of-Home (DOOH) Advertising?
Outdoor Advertising Guides
What Is Digital Out-of-Home (DOOH) Advertising?

It comes as no surprise that traditional advertising methods are evolving to meet the demands of a tech-savvy audience. Advertisers are sear...

April 30, 2024 · Nancy Rohr

Rules for Alcohol Advertising: Laws & Restrictions
Industry News & Trends
Rules for Alcohol Advertising: Laws & Restrictions

Outdoor advertising can be an excellent way to reach 21+ audiences while they’re out and about. Not only can OOH ads have a strong ROI, they...

April 25, 2024 · Arali Alvarado

Geofencing vs. Geotargeting: What’s the Difference?
Technology
Geofencing vs. Geotargeting: What’s the Difference?

By now, many of us know that throwing your message at any unspecified audience and hoping it sticks just won’t cut it. To run marketing camp...

April 16, 2024 · Mike Lavery

How Much Does a Billboard Cost in Los Angeles?
Out of Home 101
How Much Does a Billboard Cost in Los Angeles?

The City of Angels has long represented an opportunity for stardom for aspiring actors and creatives. But they’re not the only ones who can ...

April 8, 2024 · Mike Lavery

Street Furniture Advertising Guide: Bus Shelters, Benches, & More
Outdoor Advertising Guides
Street Furniture Advertising Guide: Bus Shelters, Benches, & More

One of the greatest aspects of outdoor advertising (and part of the reason why it’s a favorable form of marketing among consumers) is how it...

April 2, 2024 · Nancy Rohr

Cannabis Marketing: Outdoor Advertising Regulations
Industry News & Trends
Cannabis Marketing: Outdoor Advertising Regulations

As medical and recreational cannabis use becomes legalized in an increasing number of states, this so-called green rush has brought with it ...

March 29, 2024 · Arali Alvarado

Airport Advertising Guide: 7 Types of Airport Ads
Outdoor Advertising Guides
Airport Advertising Guide: 7 Types of Airport Ads

Looking for a bustling and diverse hub with a wide selection of out-of-home placement opportunities, areas of high dwell time, and an afflue...

March 22, 2024 · Mike Lavery

10 Facts About Advertising You Should Know
All Things Marketing
10 Facts About Advertising You Should Know

We spend a lot of time singing the praises of outdoor media. Our belief that OOH advertising is one of the most effective channels doesn’t c...

March 14, 2024 · Mike Lavery

How to Design an Effective Ad
Best Practices
How to Design an Effective Ad

These days, attention spans are fleeting and competition is fierce, which means that crafting an effective ad is a must if you want to get n...

March 6, 2024 · Nancy Rohr

Social Media vs. Traditional Media: Pros & Cons
Out of Home 101
Social Media vs. Traditional Media: Pros & Cons

Memes. Reposts. Viral videos. With the constant movement, it's easy to get caught up in the allure of social media advertising. Yet, amidst ...

March 1, 2024 · Arali Alvarado