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The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

What is Contextual Marketing? The Basics
All Things Marketing
What is Contextual Marketing? The Basics

Looking to make your brand’s marketing more meaningful? Contextual marketing might be the next step towards more intentional messaging, high...

October 31, 2024 · Arali Alvarado

Billboard Restrictions: What You Can’t Put On Your Ad
Outdoor Advertising Guides
Billboard Restrictions: What You Can’t Put On Your Ad

Billboard advertising is a powerful way to get your message out there. From small businesses to global corporations, any brand can leverage ...

October 23, 2024 · Mike Lavery

How to Design a Billboard Ad in Photoshop: 7 Steps
Technology
How to Design a Billboard Ad in Photoshop: 7 Steps

You can’t miss billboards — they dominate the landscape across cities, highways, and public transportation routes. Because of their reach, i...

October 17, 2024 · Mike Lavery

Typography in Advertising: Why Fonts Matter
Best Practices
Typography in Advertising: Why Fonts Matter

Typography is a fundamental element in advertising that goes beyond the words themselves. The fonts you choose for your ad campaigns can con...

October 10, 2024 · Nancy Rohr

Gas Station Advertising Guide
Outdoor Advertising Guides
Gas Station Advertising Guide

Gas station advertising is an excellent way to fuel your marketing efforts. It’s no wonder that brands are pumped about the opportunity to b...

October 1, 2024 · Arali Alvarado

Is Billboard Advertising Worth It for Small Businesses?
Out of Home 101
Is Billboard Advertising Worth It for Small Businesses?

Running a small business is not for the faint of heart — it takes market research, strategy, and perseverance to navigate an often competiti...

September 25, 2024 · Mike Lavery

What Is Guerrilla Marketing? Definition & Benefits
All Things Marketing
What Is Guerrilla Marketing? Definition & Benefits

Looking for an unconventional marketing approach that’s out of the box and memorable? Guerrilla marketing ticks both of those boxes. When do...

September 16, 2024 · Mike Lavery

Marketing vs. Advertising: What's the Difference?
All Things Marketing
Marketing vs. Advertising: What's the Difference?

The terms marketing and advertising are often used interchangeably — even by people in these industries. This may lead people to believe tha...

September 11, 2024 · Nancy Rohr

How Much Does a Billboard Near the Space Needle Cost?
Out of Home 101
How Much Does a Billboard Near the Space Needle Cost?

When you think of Seattle, chances are the Space Needle comes to mind. Every year, more than a million visitors flock to Seattle's iconic Sp...

September 5, 2024 · Arali Alvarado

Do’s and Don’ts of Political Billboard Advertising
Out of Home 101
Do’s and Don’ts of Political Billboard Advertising

When election season rounds the corner, political billboards pop up everywhere. But the process of political campaign advertising isn’t cut ...

August 29, 2024 · Mike Lavery

Need Billboard Ideas? Tips for Getting Inspired
Best Practices
Need Billboard Ideas? Tips for Getting Inspired

Billboards are a powerful way to grab attention and make a lasting impression. However, coming up with a compelling design isn’t always easy...

August 22, 2024 · Mike Lavery

Bus Advertising Guide: Bus Wraps & More
Outdoor Advertising Guides
Bus Advertising Guide: Bus Wraps & More

It’s great when your target audience comes across your ad in the physical or digital world, but that encounter can be highly dependent on fa...

August 13, 2024 · Nancy Rohr