Alluvit Media

The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

The Psychology of Outdoor Advertising
Out of Home 101
The Psychology of Outdoor Advertising

When you drive past a billboard, how often do you remember what it said? More importantly, why do you remember it? That’s the power of psych...

July 30, 2025 · Arali Alvarado

Top Marketing KPIs to Track (And Why They Matter for Outdoor Advertising)
All Things Marketing
Top Marketing KPIs to Track (And Why They Matter for Outdoor Advertising)

If you’re serious about growing your brand and justifying every marketing dollar, tracking the right KPIs makes all the difference between c...

July 23, 2025 · Nancy Rohr

How to Successfully Advertise with Outdoor Media in Rural Markets
Out of Home 101
How to Successfully Advertise with Outdoor Media in Rural Markets

When most brands think of outdoor advertising, many think of large format billboards along traffic-riddled highways or digital displays situ...

July 16, 2025 · Mike Lavery

What is the Halo Effect? Explained
Industry News & Trends
What is the Halo Effect? Explained

First impressions are everything, especially when it comes to marketing. If you’ve ever caught yourself thinking someone was more trustworth...

July 8, 2025 · Arali Alvarado

Billboard Designer: Free Creative Services for Your Outdoor Ad
Out of Home 101
Billboard Designer: Free Creative Services for Your Outdoor Ad

Looking for a billboard designer who knows how to make your brand shine and won’t run your budget dry? At Alluvit Media, we offer free profe...

July 1, 2025 · Nancy Rohr

How to Use OOH for University Advertising Campaigns
Out of Home 101
How to Use OOH for University Advertising Campaigns

Not every decision to attend college starts with a search bar. Some begin with a conversation in the car or a glance at a billboard when wal...

June 25, 2025 · Mike Lavery

LED Billboard Advertising: 7 Must-Know Facts
Out of Home 101
LED Billboard Advertising: 7 Must-Know Facts

LED billboard advertising has quickly become one of the most powerful tools in the outdoor advertising space. Thanks to their eye-catching v...

June 16, 2025 · Nancy Rohr

Advertising at Airports: How To Do It Right
Best Practices
Advertising at Airports: How To Do It Right

Airports are packed with movement, energy, and attention. If you own a business, that attention can be yours—if you do it right.

June 9, 2025 · Arali Alvarado

How Much Does a Billboard Near Disney World Cost?
Out of Home 101
How Much Does a Billboard Near Disney World Cost?

If you're looking to advertise near one of the most visited tourist destinations in the world, you've probably wondered: how much does a bil...

June 3, 2025 · Mike Lavery

False Advertising: A Guide to Ethical Marketing
Best Practices
False Advertising: A Guide to Ethical Marketing

Marketing thrives on bold ideas and creative messaging. But when that ingenuity blurs the line between persuasion and deception, it can quic...

May 28, 2025 · Nancy Rohr

Metaverse Advertising: What Brands Need to Know
Technology
Metaverse Advertising: What Brands Need to Know

Let’s not overcomplicate it: advertising in the metaverse isn’t science fiction anymore. In fact, it’s quickly shaping up to become a seriou...

May 19, 2025 · Mike Lavery

Summer Camp Advertising: Why Outdoor Media Is the Key to Reaching Parents
Best Practices
Summer Camp Advertising: Why Outdoor Media Is the Key to Reaching Parents

When it comes to filling up rosters for summer camp, timing and visibility are everything. Parents are busy, camp options are endless, and y...

May 13, 2025 · Arali Alvarado