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The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

Need Billboard Ideas? Tips for Getting Inspired
Best Practices
Need Billboard Ideas? Tips for Getting Inspired

Billboards are a powerful way to grab attention and make a lasting impression. However, coming up with a compelling design isn’t always easy...

August 22, 2024 · Mike Lavery

Bus Advertising Guide: Bus Wraps & More
Outdoor Advertising Guides
Bus Advertising Guide: Bus Wraps & More

It’s great when your target audience comes across your ad in the physical or digital world, but that encounter can be highly dependent on fa...

August 13, 2024 · Nancy Rohr

How Much Does It Cost to Advertise On the Las Vegas Strip?
Out of Home 101
How Much Does It Cost to Advertise On the Las Vegas Strip?

For brands looking to win big, renting a billboard along the Las Vegas Strip can help them hit the jackpot. Advertising on the Las Vegas Str...

August 8, 2024 · Arali Alvarado

Digital vs. Static Billboards
Out of Home 101
Digital vs. Static Billboards

Billboards come in all sorts of shapes and sizes. You’re not limited to just the standard 14’x48’ static board you likely see the most along...

July 30, 2024 · Mike Lavery

How to Create a Marketing Plan
Best Practices
How to Create a Marketing Plan

If your business is looking to grow its customer base and drive revenue (as just about any business is), creating a comprehensive marketing ...

July 24, 2024 · Nancy Rohr

Which States Ban Billboards?
Out of Home 101
Which States Ban Billboards?

Billboards are an excellent way for businesses to resonate with their target audience and have proven to generate a high return on investmen...

July 15, 2024 · Mike Lavery

How Are Billboard Impressions Calculated?
Out of Home 101
How Are Billboard Impressions Calculated?

Creating an advertising campaign is no small feat so it’s important to ensure that people will actually see it; it’s also important to ensur...

July 11, 2024 · Arali Alvarado

Advertising Appeals Overview
All Things Marketing
Advertising Appeals Overview

Any advertising professional knows that you can’t just slap any words on a campaign and hope for the best. There’s a reason why people say t...

July 3, 2024 · Mike Lavery

Call to Action Guide & Best CTA Examples
Best Practices
Call to Action Guide & Best CTA Examples

A call to action (CTA) is a critical element in marketing, guiding users toward taking a specific action. Whether it’s visiting a website or...

June 27, 2024 · Nancy Rohr

In-House vs. Outsourced Marketing: Which is Best for Your Business?
All Things Marketing
In-House vs. Outsourced Marketing: Which is Best for Your Business?

For many aspects of their business, decision-makers often grapple with whether to keep certain efforts in-house or to outsource them. Market...

June 20, 2024 · Mike Lavery

Aerial Advertising Guide: Soar Above Competitors
Outdoor Advertising Guides
Aerial Advertising Guide: Soar Above Competitors

Do you ever feel like your brand’s ads are drowned out by competitors and other digital noise? Maybe you’re frustrated that your online ads ...

June 14, 2024 · Arali Alvarado

What is Programmatic OOH? Explained
Technology
What is Programmatic OOH? Explained

Outdoor advertising has evolved dramatically over the years, and one of the most exciting developments is the rise of programmatic Out-Of-Ho...

June 4, 2024 · Mike Lavery