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The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

What Is Guerrilla Marketing? Definition & Benefits
All Things Marketing
What Is Guerrilla Marketing? Definition & Benefits

Looking for an unconventional marketing approach that’s out of the box and memorable? Guerrilla marketing ticks both of those boxes. When do...

September 16, 2024 · Mike Lavery

Marketing vs. Advertising: What's the Difference?
All Things Marketing
Marketing vs. Advertising: What's the Difference?

The terms marketing and advertising are often used interchangeably — even by people in these industries. This may lead people to believe tha...

September 11, 2024 · Nancy Rohr

How Much Does a Billboard Near the Space Needle Cost?
Out of Home 101
How Much Does a Billboard Near the Space Needle Cost?

When you think of Seattle, chances are the Space Needle comes to mind. Every year, more than a million visitors flock to Seattle's iconic Sp...

September 5, 2024 · Arali Alvarado

Do’s and Don’ts of Political Billboard Advertising
Out of Home 101
Do’s and Don’ts of Political Billboard Advertising

When election season rounds the corner, political billboards pop up everywhere. But the process of political campaign advertising isn’t cut ...

August 29, 2024 · Mike Lavery

Need Billboard Ideas? Tips for Getting Inspired
Best Practices
Need Billboard Ideas? Tips for Getting Inspired

Billboards are a powerful way to grab attention and make a lasting impression. However, coming up with a compelling design isn’t always easy...

August 22, 2024 · Mike Lavery

Bus Advertising Guide: Bus Wraps & More
Outdoor Advertising Guides
Bus Advertising Guide: Bus Wraps & More

It’s great when your target audience comes across your ad in the physical or digital world, but that encounter can be highly dependent on fa...

August 13, 2024 · Nancy Rohr

How Much Does It Cost to Advertise On the Las Vegas Strip?
Out of Home 101
How Much Does It Cost to Advertise On the Las Vegas Strip?

For brands looking to win big, renting a billboard along the Las Vegas Strip can help them hit the jackpot. Advertising on the Las Vegas Str...

August 8, 2024 · Arali Alvarado

Digital vs. Static Billboards
Out of Home 101
Digital vs. Static Billboards

Billboards come in all sorts of shapes and sizes. You’re not limited to just the standard 14’x48’ static board you likely see the most along...

July 30, 2024 · Mike Lavery

How to Create a Marketing Plan
Best Practices
How to Create a Marketing Plan

If your business is looking to grow its customer base and drive revenue (as just about any business is), creating a comprehensive marketing ...

July 24, 2024 · Nancy Rohr

Which States Ban Billboards?
Out of Home 101
Which States Ban Billboards?

Billboards are an excellent way for businesses to resonate with their target audience and have proven to generate a high return on investmen...

July 15, 2024 · Mike Lavery

How Are Billboard Impressions Calculated?
Out of Home 101
How Are Billboard Impressions Calculated?

Creating an advertising campaign is no small feat so it’s important to ensure that people will actually see it; it’s also important to ensur...

July 11, 2024 · Arali Alvarado

Advertising Appeals Overview
All Things Marketing
Advertising Appeals Overview

Any advertising professional knows that you can’t just slap any words on a campaign and hope for the best. There’s a reason why people say t...

July 3, 2024 · Mike Lavery

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