Alluvit Media

The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

How to Advertise to Tourists
Best Practices
How to Advertise to Tourists

Marketing to tourists doesn’t always follow the same rules as traditional marketing. Visitors are often unfamiliar with the region and on a ...

January 21, 2025 · Mike Lavery

How to Rent a Billboard: The Process Explained
Out of Home 101
How to Rent a Billboard: The Process Explained

So, you’ve decided to enhance your business’ marketing/advertising strategy by incorporating a billboard campaign. Excellent! But now what?

January 15, 2025 · Nancy Rohr

Using AI for Advertising: Benefits and Drawbacks
Industry News & Trends
Using AI for Advertising: Benefits and Drawbacks

With the influx of AI in recent years, it’s no surprise that marketing can get murky. 

January 10, 2025 · Mike Lavery

2026 Advertising Ideas: Try OOH!
Out of Home 101
2026 Advertising Ideas: Try OOH!

Happy 2026! As the new year begins, businesses are brainstorming fresh advertising strategies to engage their target audience and boost bran...

January 2, 2025 · Arali Alvarado

Best Billboards of 2024
Best Practices
Best Billboards of 2024

With the year wrapping up, we at Alluvit Media wanted to take the time to reminisce on some of our favorite billboard campaigns of 2024.

December 23, 2024 · Mike Lavery

Push and Pull Marketing: What Are They?
All Things Marketing
Push and Pull Marketing: What Are They?

Have you ever tried to add pieces to a puzzle only to realize that they don’t fit? Push and pull marketing might look like two sides of the ...

December 17, 2024 · Mike Lavery

5 Things You Didn’t Know About OOH
Out of Home 101
5 Things You Didn’t Know About OOH

Have you ever considered how much time you've spent stuck in traffic while commuting to work or on the weekends running errands? The average...

December 12, 2024 · Nancy Rohr

How Foot Traffic Data Improves Your Advertising
Technology
How Foot Traffic Data Improves Your Advertising

Imagine your billboard standing tall in the perfect location, catching the eyes of thousands of potential customers every day. But what if y...

December 4, 2024 · Mike Lavery

5 Ways to Increase Brand Loyalty
All Things Marketing
5 Ways to Increase Brand Loyalty

In a world with so many choices, how do you possibly make your brand the one that customers return to time and time again? The key lies in b...

November 27, 2024 · Arali Alvarado

Billboard Advertising During the Holidays
Out of Home 101
Billboard Advertising During the Holidays

The holiday season can get hectic, which is why it’s a prime opportunity for businesses to really grab consumer attention. Each year, famili...

November 21, 2024 · Mike Lavery

What is Wallscape Advertising?
Outdoor Advertising Guides
What is Wallscape Advertising?

You’ve likely seen a wallscape advertisement at some point in your life. They’re hard to miss. And if you live in a densely populated area l...

November 13, 2024 · Mike Lavery

Common Myths About Billboard Advertising
Out of Home 101
Common Myths About Billboard Advertising

Billboard advertising has been around for over a century, yet there are still many misconceptions about its effectiveness and relevance toda...

November 7, 2024 · Nancy Rohr