Alluvit Media

The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

QR Codes on Billboards: Is It a Smart Move?
Out of Home 101
QR Codes on Billboards: Is It a Smart Move?

Quick Response code, or QR codes as they’re better known. They’re everywhere now. We scan them to see restaurant menus, to send payments, to...

March 4, 2025 · Mike Lavery

What’s on a Billboard Proposal?
Out of Home 101
What’s on a Billboard Proposal?

If you’re considering outdoor advertising, you’ll likely request a billboard proposal to review your options. But what exactly is included i...

February 24, 2025 · Arali Alvarado

What is A/B Testing in Marketing?
All Things Marketing
What is A/B Testing in Marketing?

Ever wonder why one ad grabs attention while another gets ignored? There’s a reason.

February 20, 2025 · Mike Lavery

Billboard Ads vs. Online Ads: Which is Better for Your Brand?
All Things Marketing
Billboard Ads vs. Online Ads: Which is Better for Your Brand?

How do you pick the best marketing method for your brand? More importantly, how do you determine which type of ads are right for your target...

February 10, 2025 · Nancy Rohr

Tips for Marketing Your Accounting Business
Best Practices
Tips for Marketing Your Accounting Business

Marketing your accounting business effectively can set you apart in a crowded market. As any accounting professional knows, the industry is ...

February 3, 2025 · Mike Lavery

How Much Does a Sunset Strip Billboard Cost?
Out of Home 101
How Much Does a Sunset Strip Billboard Cost?

California has been officially recognized as the Golden State since 1968 and while we might not immediately think of the Gold Rush today, Ca...

January 29, 2025 · Arali Alvarado

How to Advertise to Tourists
Best Practices
How to Advertise to Tourists

Marketing to tourists doesn’t always follow the same rules as traditional marketing. Visitors are often unfamiliar with the region and on a ...

January 21, 2025 · Mike Lavery

How to Rent a Billboard: The Process Explained
Out of Home 101
How to Rent a Billboard: The Process Explained

So, you’ve decided to enhance your business’ marketing/advertising strategy by incorporating a billboard campaign. Excellent! But now what?

January 15, 2025 · Nancy Rohr

Using AI for Advertising: Benefits and Drawbacks
Industry News & Trends
Using AI for Advertising: Benefits and Drawbacks

With the influx of AI in recent years, it’s no surprise that marketing can get murky. 

January 10, 2025 · Mike Lavery

2026 Advertising Ideas: Try OOH!
Out of Home 101
2026 Advertising Ideas: Try OOH!

Happy 2026! As the new year begins, businesses are brainstorming fresh advertising strategies to engage their target audience and boost bran...

January 2, 2025 · Arali Alvarado

Best Billboards of 2024
Best Practices
Best Billboards of 2024

With the year wrapping up, we at Alluvit Media wanted to take the time to reminisce on some of our favorite billboard campaigns of 2024.

December 23, 2024 · Mike Lavery

Push and Pull Marketing: What Are They?
All Things Marketing
Push and Pull Marketing: What Are They?

Have you ever tried to add pieces to a puzzle only to realize that they don’t fit? Push and pull marketing might look like two sides of the ...

December 17, 2024 · Mike Lavery

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