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The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

5 Tips for Successful Pharmaceutical Advertising
Industry News & Trends
5 Tips for Successful Pharmaceutical Advertising

From billboards to TV commercials, pop-up ads to magazine inserts, pharmacy advertising is impossible to avoid. However, as advertisers, dev...

April 15, 2026 · Arali Alvarado

How to Evaluate Reach and Frequency for Outdoor Media Buys
Outdoor Advertising Guides
How to Evaluate Reach and Frequency for Outdoor Media Buys

If you’ve been around the marketing block, you’ve heard about the power of out-of-home (OOH) advertising. But there’s a natural follow-up qu...

April 9, 2026 · Nancy Rohr

How to Conduct Market Research
All Things Marketing
How to Conduct Market Research

All of the best products and businesses began with an idea—a spark that ignited a flame of creativity and possibility. But any business owne...

March 25, 2026 · Mike Lavery

Rent Billboards for Movies: 5 Tips for Success
Outdoor Advertising Guides
Rent Billboards for Movies: 5 Tips for Success

Few things bring people together quite like the movies. Stories that shape us and excite us, make us laugh and cry and look at the world a l...

March 18, 2026 · Arali Alvarado

Best Digital Ad Solutions for Airports
Best Practices
Best Digital Ad Solutions for Airports

From seasoned corporate travelers to bright-eyed adventurers, the airport is a hub for all sorts of demographics. Life’s most mundane and mo...

March 11, 2026 · Arali Alvarado

Best Digital Billboard Options for Startups
Outdoor Advertising Guides
Best Digital Billboard Options for Startups

If you’ve spent any time working in startups, you know that every dollar counts. You’re trying to achieve the best, most efficient results w...

March 4, 2026 · Mike Lavery

Outdoor Marketing Agencies: How To Choose The Best
Out of Home 101
Outdoor Marketing Agencies: How To Choose The Best

Outdoor advertising (often referred to as out-of-home (OOH) marketing) is a powerful way to reach consumers where they live, work, and commu...

February 25, 2026 · Nancy Rohr

Truck Advertising: What To Know About Truck Billboards
Outdoor Advertising Guides
Truck Advertising: What To Know About Truck Billboards

Have you ever spent hours trying to decide on the perfect strategic placement for your billboard? What if, instead, you could have a mobile ...

February 18, 2026 · Arali Alvarado

Green Marketing: What Is It and How Do You Do It?
All Things Marketing
Green Marketing: What Is It and How Do You Do It?

In a chronically plugged-in world, today’s consumers are more value-driven than ever before. They’re not just shopping at the trendiest spot...

February 11, 2026 · Mike Lavery

7 Different Types of Outdoor Advertising
Out of Home 101
7 Different Types of Outdoor Advertising

You’re considering investing in outdoor advertising for your next ad campaign, but what form of outdoor advertising is best for you?

February 4, 2026 · Nancy Rohr

What Is the 70/20/10 Rule for Marketing Budgeting?
All Things Marketing
What Is the 70/20/10 Rule for Marketing Budgeting?

Marketing budgets tend to raise the same question every year: how much should go to proven channels, how much to growth experiments, and how...

January 28, 2026 · Nancy Rohr

How Much Does a Billboard Near the Gateway Arch Cost?
Out of Home 101
How Much Does a Billboard Near the Gateway Arch Cost?

Welcoming visitors to the beautiful city of St. Louis, Missouri, the Gateway Arch is one of the Midwest’s most iconic landmarks. Over two mi...

January 21, 2026 · Mike Lavery